CEM Tweeters provide some of ed-tech’s best resource lists on getting connected and digital literacies
By Meris Stansbury, Associate Editor Read more by Meris Stansbury
EducationWorld has a list of five must-follow users to help you get in the pinning groove. As part of Connected Educator Month
(CEM), social media-savvy teachers and education professionals are
using Twitter, blogs, and publications to get information out as quickly
and easily as possible, and are using lists in many ways.
Browsing CEM’s Twitter, #CE12, the editors at eSchool News have highlighted some of the most popular lists Tweeted, as well as some that may be most helpful to our readers.
From educator-recommended apps designed for specific subsets of 21st
century literacies to 14 of the best ed-tech Tweeters, and from the
best CEM speaker quotes to the 10 technology commandments for connected
learners, these lists are classroom-tested and educator-approved.
Have a list you consult or know of a list that’s popular among peers?
Be sure to provide your links and recommendations in the comment
section!
To celebrate CEM, the NYT asked every educator who has written a
guest post for their publication to detail “one important thing you’ve
learned from someone in your personal learning network” and “what one
person, group, or organization would you recommend every educator add to
his or her PLN?” The list provides more than 100 people, organizations,
sites, and other resources readers can learn from, as well as shared
insights on how to learn from them.
Adam Heckler, a twenty-something who works in ed-tech where he
advises K12 schools on how they can better integrate technology into
their environment, says he has a long commute to work and likes to use
those 45 to 50 minutes to listen to some innovative and helpful ed-tech
podcasts. From ISTE to EdReach,
topics range from flipped learning to ELA, and much more. Heckler also
has many more quick-hitting lists and discussions that can be found here.
Knowing who to follow on Twitter can be invaluable for educators—a
fact that Educational Technology and Mobile Learning also realizes. In
this list, these ed-tech Tweeters are among the most prominent in the
field and their tweets can save time and energy. One of the Tweeters
listed, Tom Whitby–a professor of education, founder of #edchat, the
education PLN Ning, and the Linkedin group ‘Technology-using
Professors’–is one of the main Tweeters on CEM and has provided many of
these lists as well.
This list is useful when it comes to knowing what it means to be a
connected educator. OnlineUniversities.com’s Justin Marquis Ph.D. pulls
his commandments from Fractus Learning’s “The 10 (EdTech) Commandments”
that he says have a lot to do with helping educators be successful in a
connected educational setting; however, “as the focus of online learning
should be on the students themselves, some tweaking…turns them into a
handy guide for the successful connected learner in the digital age.”
Though OnlineUniversities.com focuses on educators, SmartBlog on
Education focuses more on the student side of connected learning,
understanding that “today’s students can communicate, collaborate,
cooperate, and connect with the world in meaningful ways…” The blog
explains that it’s up to the educator to support students in doing this
effectively.
Following their advice for a connected students, SmartBlog on
Education also provides a list that highlights what Linda Yollis—an
elementary school teacher for more than 25 years—calls “meaningful ways
to engage and motivate” young students. Yollis began her blog, Mrs.
Yollis’ Classroom Blog, in 2008 to share activities with parents, and
over time it has become a centerpiece for the classroom: students help
manage the blog and are learning the basics of how to comment, and that
audience matters.
Langwitches, an education Flickr group, posted a straight-forward
chart of education apps for specific skills/literacies. Literacies
include: Information Literacy, Media Literacy, Network Literacy, Global
Literacy, Create/Critical Thinking, and Communicate/Collaborate. Each
skill/literacy has nine apps listed.
Though Pinterest may still be considered a great place to post
wonderful recipes for peach cobbler, it’s also becoming a place for
innovative educators to post thought-leading ideas. “The key is to
follow others who actively use Pinterest to collect great classroom- and
education-related resources and ideas,” says EducationWorld. “Who you
follow really matters because it directly influence the quality of
content you see when you visit Pinterest…we’ve put together a list of
five must-follow users to help you get in the pinning groove.”
Sandifer, who runs the blog ‘Change Agency’
to write about “education reinvention, evolution, and revolution,”
blogs almost once a day about CEM, providing a wrap-up of the day’s key
take-aways from sessions and forums (she also provides great lists on
other CEM education topics). In this post, Sandifer lists some of what
she considers the most inspiring, or accurate, quotes from CEM leaders
and participants.
It is funny how proud we Jews get when another Jewish person - someone we have never met - makes a mark in the world. Paul Liptz, my professor at HUC-JIR once described what it was like to be Jewish in (then) Zimbabwe in July 1976:
"People I barely knew slapped me on the back and said 'you really showed the world something special at Entebbe! Good show!' I had never been to Entebbe or served in the Israeli special forces. But you know, it did feel pretty good and I said 'Thank you very much,' as if I had something to do with it!"
And I remember reading about Gal Friedman, the windsurfer who won Israel's first Olympic gold medal while I was on vacation in Mexico. I was filled with pride and excitement. Why? I don't follow wind surfing. I was barely paying attention to the Olympics. If Friedman hadn't medaled I doubt I would ever have heard of him.
So it shouldn't be surprising that reading about an Israeli winning the Nobel prize in chemistry would thrill me. It should thrill you too. And not just because he is an Israeli and Jew. It should thrill you because Daniel Schectman's story is a lesson to us as educators and parents. I will discuss it at the bottom of this posting. Here is the story from Israelli: The New Blog of Israel:
From Disbelief and Ridicule To Winning the Nobel Prize in Chemistry
It was a German philosopher who famously said, “All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.” Time and time again, great scientific minds see this process in action, as Israeli scientist Daniel Schectman lived it first hand over the last three decades. In April 1982, Professor Schectman made a dramatic discovery, one which has now rewritten chemistry textbooks and finally earned him the Nobel Prize in Chemistry.
Atomic model of an Ag-Al (Silver-Aluminum) quasicrystal
But his road to acceptance, let alone recognition, was not easy. In 1982, Schectman looked under his electron microscope and saw that the crystal he had formed stood in direct violation with the accepted laws of nature.
Until recently, it was believed that every crystal contains a unique pattern of the arrangement of atoms, a pattern that repeats itself perfectly and consistently. Almost any solid material, from ice to gold, is made up of ordered crystals. What the Israeli professor found that spring day is a pattern that was once thought impossible, proving that atoms could be packed into a pattern which did not repeat itself. The crystals were named by subsequent researchers as “quasi crystals,” but that didn’t stop Professor Schectman from being ridiculed as a “qausi-scientist.” One of his coworkers even presented him with a basic-level textbook on crystallography, suggesting he read it.
“His discovery was extremely controversial. In the course of defending his findings, he was asked to leave his research group,” said the Nobel Committee for Chemistry at the Royal Swedish Academy of Sciences, which announced the award earlier Wednesday morning.
“However, his battle eventually forced scientists to reconsider their conception of the very nature of matter,” it added in a statement. “Scientists are currently experimenting with using quasi crystals in different products such as frying pans and diesel engines.”
From the Alhambra in Granada, Spain. An example of aperiodic mosaics.
In a poetic note, understanding the Israeli scientist’s research was aided by analysis of Islamic architecture, specifically the arabesque style. The beautiful mosaics which dominated the Middle Ages across the Near-East are of the same mathematically regular but infinitely varied patterns as the quasi crystal.
Ten years after Professor Schectman’s findings, the International Union of Crystallography changed their definition of what a crystal actually is, removing the idea that the atoms must be packed in a “regularly ordered, repeating three-dimensional pattern.”
Today, quasi crystals are not only accepted as truth, but are seen as miracle compounds, having been used in, among others, ultra-strong thin needles used for delicate eye surgery.
“The main lesson that I have learned over time is that a good scientist is a humble and listening scientist and not one that is sure 100 percent in what he read in the textbooks,” said Shechtman at a news conference Wednesday at the Technion-Israel Institute of Technology in Haifa, Israel.
In addition to the Technion, Schectman is also a a professor at Iowa State University in Ames, Iowa.
The Nobel Prize, perhaps the most prestigious award anyone could ever receive, has now been awarded 10 times to Israelis, a source of tremendous pride for such a small nation. The prize (10 million kronor, or $1.5 million USD)
Said Prime Minister Benjamin Netanyahu, “I would like to congratulate you, on behalf of the citizens of Israel, for your award, which expresses the intellect of our people. Every Israeli is happy today and every Jew in the world is proud. I also congratulated your institution, the Technion, on the centenary of its founding.”
Who's the Maccabee?
When we teach the Chanukah story, we almost always put ourselves in the role of the Maccabees. Of course as liberal Reform Jews, you might argue that we are more like the Hellenizing Jews who sided with the Greeks in what was really more of a civil war fought by proxy. Mattathias was a religious fundamentalist who wanted to get everyone back on the same path. Yet most Jews think of ourselves as Maccabees, and our opponents are outsiders, not fellow Jews. I mention this because the next bit also depends on your perspective.
So the lesson of Daniel Schectman - as I see it - is that we have to be open to possibilities. We have to consider that what we have always "known" might be an incomplete picture of our world. One might argue that Schectman suggests that everything we know is not true. I suspect he would say that we have to be careful about hard we cling to things - if that clinging prevents us from exploring more possibilities. I may be putting words in his mouth, but I don't think he is interested in tossing out all chemical knowledge that preceded him. He just found something scientists didn't think possible and wants us to make room for it in our understanding of the world and to make use of that idea to advance the species.
Some colleagues suggest that maintaining synagogues and religious schools as we know them is like those chemists who clung to the old definition of crystals. Some suggest that the future is all about digital media and using books in our schools is archaic. They suggest tossing it all out and starting over with new models of community, and creating new modalities of learning, with particular focus on digital technology. They claim to be the Maccabees.
Other colleagues suggest that there is nothing wrong with the way things are. They see the calls for new models and technology as distractions from Torah. They claim that the Jewish community could never afford the hardware and the software, and that too few people are able to teach with it. They claim to be the Maccabees.
The Anatevka Model
I want to suggest a third path. Call it the Anatevka Model. I am sure you recall Anatevka as the mythical shtletl that was home to Tevye the milk man written by Sholom Aleichem. In Fiddler on the Roof (the musical made from the Tevye stories), two people are arguing. As each makes his case, Tevye says "You're right!" A third person comes along and says "He's right, and he's right? They can't both be right." Tevye answers "You know, you are also right."
We need technology. We need a new economic paradigm for synagogues. We need new ways of teaching and learning. We also need books. Lots of them. We need people to be in relationship with one another - as colleagues, as teachers and students. We need them to be a community that is both real and virtual.
My question is: "for one of us to be right, must the other be wrong?"
Will I continue to introduce technological paths for learning in my school? Of course. My learners want it, need it and demand it. We have classroom blogs. We Skype with our Israeli partners. We use a SmartBoard. We will have iPads and/or Netbooks. We use social media, YouTube, Animoto and PhotoPeach.
Will I continue to use textbooks from the Jewish publishers? Yup. The ones that are engaging and visually interesting. The ones that my teachers can use as a scaffold for building lessons. Do I want our students surfing the web to learn things about their Jewish world? Yes. But sometimes it is a good idea to have the basic information and images at hand in a book, so the conversation flow between people rather than moderated through a screen.
At the same time, the fact that learners of all ages are attracted to to the technology means that the digital tools can help us get the learners to commit more time to the work of Jewish learning - outside the classroom. And that adds up to a victory in the time wars we have been fighting for years. And some of the publishers are creating digital connections to the material in their books. Win. Win. Give me more.
I do not believe we will jettison the models we have. I don't think we should. At the same time, the models we have cannot stay static. Jewish living and learning needs to grow, change, adapt and evolve to the needs of our people. That is what is has done for thousands of years. David didn't live and learn like Moses' children. Hillel's experience was radically different from David's. Ours is different from Rashi's and Rambam's. Our children's experience is different from our own.
If you only have a hammer, every problem is a nail. I still believe that many of the best teachable moments are between a teacher and a student, or a camper and counselor or a parent and a child. The tools we need to be effective are whichever one is right for the moment. Digital is not better. It can be great. Analog is not better. It can be awesome. We need a full toolkit and the ability to develop and adopt more tools all the time.
Thank you Daniel Schectman. You taught us we can all be Maccabees. We just need to see the possibilities.
My friend and colleague, Arnie Rotenberg, posted a link to this video on Facebook this morning. He said "If you ask what a teacher makes, be prepared for the answer." Enjoy the video. Let's talk about it!
I have recently been invited to join a committee that is exploring how to make access to Jewish education a priority in congregational schools for learners with the whole array of disabilities. While I have always cared about the full spectrum of special needs in Jewish Education, I have to tip my kipah to my friend and teacher Rabbi Fred Greene of Temple Beth Tikvah in Roswell Georgia.Fred came to my congregation in CT straight out of rabbinic school and he really held my toes to the fire on this issue. It is so easy to concentrate on the needs of the many, but we are only as good as how we treat the few. And the lesson is not lost on anyone. I came across the blog Special Education {Tech} courtesy of someone I follow on twitter (I apologize for not giving credit).
This is from a blog entry by Chris Vacek, an educator whose bio follows the article. I think he presents an interesting and important challenge to us as educators. I am not yet certain his list is comprehensive or completely applicable in our settings, but I think it is the beginning point for an important conversation.
An Open Special Education Contract
Recently, I came across a classroom blog that struck a profound chord in me. It contained a teacher’s “manifesto”, with the promises the teacher made to his students. I love this idea, and thought about special education. I have never seen a Special Education Contract of that sort, and immediately started jotting down ideas. Then it occurred to me that this really needed to be an “open” project, and that I should seek the input of the special education world at large. If you are a special education professional, service provider, teacher or administrator, or a parent or advocate or a person with special needs, please contribute to this project. The items below are a beginning, and presented in no particular order, and I welcome your feedback and additions. I would love to see this grow and saturate the online special education community – so please share this with your friends, colleagues and contacts. Thanks!
I promise to do no harm.
I promise to individualize your education to the best of my abilities and resources.
I promise to focus on your outcomes, and to be able to explain what difference the current education program makes to your functional independence later in life.
I promise to listen to your parents, and work towards their goals, and yours.
I promise to champion your success, and value your failures.
I promise to promote your opportunity, and to seek opportunities for you to succeed.
I promise to educate myself, to help educate you.
I promise to use technology, and to help you use technology, so we can both succeed.
I promise to strengthen your skills, and use your strengths to further strengthen your weaknesses.
I promise to put your outcomes and needs first, and keep them close and centered, in your heart and mine.
I promise to gather data on all your outcomes, and to only use data-informed, peer-reviewed, scientifically established interventions that document measurable progress.
I promise to respect you and your wishes, always.
I promise to involve you in decisions about your future, as best I can and as you are able.
I promise to center your education around your needs today and your needs in the future.
I promise to help generalize your skills in the classroom, and the home, and the community.
I promise to use the most appropriate tools available for us to learn.
I promise to remember daily that you are a wonderful human being, and that data and statistics rarely tell the whole story of YOU.
I promise to help you fill your life with rich experiences in art, music, science, social studies, physical activity, etc… because reading and math are not more important than everything else. Everyone deserves to find his/her own passion.
I promise to introduce you to, and teach you how to interact with, your peers. You will need both friends like you and friends that are different from you, and you’ll need to know how to interact with them.
I promise not to think of you as data or outcomes, but to think of you as feelings and desires and wants and needs.
I promise to advocate for you, always, everywhere, even when my boss disagrees, or the community disagrees, or the world disagrees. I will advocate for you.
I promise to teach you how to help yourself, how to advocate for yourself, and how to become the most independent person you can be.
I promise to love you as my student and as a person, even when my life is tough, your life is tough, and our work together is tough.
I promise to value function over form.
I promise to continually work towards your independence.
I promise to educate others about how extraordinary you are.
I promise to say something nice or positive to you daily.
I promise to never try to make you fit into the world’s view of “perfect.” I will value you as “perfect” just the way you are.
I promise to help you speak for yourself.
I promise to help you stand tall.
I promise to remember that you are whole, just the way you are.|
I promise to do my best not to say or do anything unkind.
I promise to listen to your eyes.
I promise to laugh with you.
I promise to ensure that you get to take your rightful place in the world.
I promise to experience and celebrate you and your joy.
I promise to do more than see. I promise to be a keen observer.
I promise to not just say ” I hear you,” but to mean it with all my heart.
I promise to learn from you and use what I’ve learned to help you grow.
I promise that as hard as it may be to watch you fail, I know that “there is dignity in risk” and realize that sometimes you will fail before you succeed.
I promise to facilitate your independence needs, and seek transparency and clarity for all in this process.
What promises would you make to your particular, and every other, special education student?
Chris Vacek is the Chief Innovation Officer for Heartspring and the parent of a child with both Williams Syndrome and Autism. Heartspring, located in Wichita, Kansas, is a world wide center for children with disabilities, and a leader in technology based functional independence outcomes.
At a CAJE conference long, long ago at a campus far, far away, I gave a session about using the principles of Seth Godin's Purple Cow and Unleashing the Ideavirusbooks to re-frame our work as educators and institutional leaders. It was well-received, but I think the time has come to continue the discussion. So what I offer is a video and transcript of Seth Godin teaching about what it means to have your product stand out. As I mentioned at that conference, it took Moses from among all the other shepherds of Midian to notice not that the bush was burning, but that the branches were not being consumed by the flames. Most of us and our constituents are NOT as observant as Moses. We only see a bush on fire. Nothing remarkable about that in the wilderness.
And I have some questions I hope you will attempt to answer in the comments section below:
Whose attention do we need to attract? Children? Their parents? Adult Learners? People who are not members of the congregation or institution? The Usual Suspects?
What are their needs, in terms of what will get their attention? What are the barriers that prevent them from noticing that the bush is burning unconsumed?
What can we do with the settings and structures we have to make Jewish learning remarkable?
What can we do that goes outside or beyond those settings and structures to make Jewish learning remarkable?
From TED February 2003
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
I'm going to give you four specific examples -- and I'm going to cover at the end -- about how a company called Silk tripled their sales by doing one thing. How an artist named Jeff Koons went from being a nobody to making a whole bunch of money and having a lot of impact, to how Frank Gehry redefined what it meant to be an architect. And one of my biggest failures as a marketer in the last few years, a record label I started that had a CD called "Sauce."
Before I can do that I've got to tell you about sliced bread, and a guy named Otto Rohwedder. Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since ... the telegraph or something. But this guy named Otto Rohwedder invented sliced bread, and he focused, like most inventors did, on the patent part and the making part. And the thing about the invention of sliced bread is this -- that for the first 15 years after sliced bread was available no one bought it, no one knew about it. It was a complete and total failure. And the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one wanted it. That the success of sliced bread, like the success of almost everything we've been talking about at this conference, is not always about what the patent is like, or what the factory is like, it's about can you get your idea to spread, or not. And I think that the way that you're going to get what you want, or cause the change that you want to change, to happen, is that you've got to figure out a way to get your ideas to spread.
And it doesn't matter to me whether you're running a coffee shop or you're an intellectual, or you're in business, or you're flying hot air balloons. I think that all this stuff applies to everybody regardless of what we do. That what we are living in is a century of idea diffusion. That people who can spread ideas, regardless of what those ideas are, win. And when I talk about it I usually pick business because they make the best pictures that you can put in your presentation, and because it's the easiest sort of way to keep score. But I want you to forgive me when I use these examples because I'm talking about anything that you decide to spend your time to do.
At the heart of spreading ideas is TV and stuff like TV. TV and mass media made it really easy to spread ideas in a certain way. I call it the TV industrial complex. The way the TV industrial complex works, is you buy some ads -- interrupt some people -- that gets you distribution. You use the distribution you get to sell more products. You take the profit from that to buy more ads. And it goes around and around and around, the same way that military and industrial complex worked a long time ago. And that model of, and we heard it yesterday, if we could only get onto the homepage of Google, if we could only figure out how to get promoted there, if we could only figure out how to grab that person by the throat, and tell them about what we want to do. If we do that then everyone would pay attention, and we would win. Well, this TV industrial complex informed my entire childhood and probably yours. I mean, all of these products succeeded because someone figured out how to touch people in a way they weren't expecting, in a way they didn't necessarily want with an ad, over and over and over again until they bought it.
And the thing that's happened is, they canceled the TV industrial complex. That just over the last few years, what anybody who markets anything has discovered is that it's not working the way that it used to. This picture is really fuzzy, I apologize, I had a bad cold when I took it. But the product in the blue box in the center is my poster child. Right. I go to the deli, I'm sick, I need to buy some medicine. The brand manager for that blue product spent 100 million dollars trying to interrupt me in one year. 100 million dollars interrupting me with TV commercials and magazine ads and spam and coupons and shelving allowances and spiff -- all so I could ignore every single message. And I ignored every message because I don't have a pain reliever problem. I buy the stuff in the yellow box because I always have. And I'm not going to invest a minute of my time to solve her problem, because I don't care.
Here's a magazine called Hydrate. It's 180 pages about water.
(Laughter)
Right. Articles about water, ads about water. Imagine what the world was like 40 years ago when it was just the Saturday Evening Post and Time and Newsweek. Now there are magazines about water. New products from Coke Japan -- water salad.
(Laughter)
OK. Coke Japan comes out with a new product every three weeks. Because they have no idea what's going to work and what's not. I couldn't have written this better myself. It came out four days ago -- I circled the important parts so you can see them here. They've came out ... Arby's is going to spend 85 million dollars promoting an oven mitt with the voice of Tom Arnold, hoping that that will get people to go to Arby's and buy a roast beef sandwich.
(Laughter)
Now, I had tried to imagine what could possibly be in an animated TV commercial featuring Tom Arnold, that would get you to get in your car, drive across town and buy a roast beef sandwich.
(Laughter)
Now, this is Copernicus, and he was right, when he was talking to anyone who needs to hear your idea. The world revolves around me. Me, me, me, me, me. My favorite person -- me. I don't want to get email from anybody, I want to get "memail."
(Laughter)
So consumers, and I don't just mean people who buy stuff at the Safeway, I mean people at the Defense Department who might buy something, or people at, you know, the New Yorker who might print your article. Consumers don't care about you at all, they just don't care. Part of the reason is -- they've got way more choices than they used to, and way less time. And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is you're driving down the road and you see a cow, and you keep driving because you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say -- oh, look, a cow. Nobody.
(Laughter)
But if the cow was purple -- isn't that a great special effect? I could do that again if you want it. If the cow was purple, you'd notice it for a while. I mean, if all cows were purple you'd get bored with those, too. The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built, is -- is it remarkable? And remarkable's a really cool word because we think it just means neat, but it also means -- worth making a remark about. And that is the essence of where idea diffusion is going. That two of the hottest cars in the United States is a 55,000 dollar giant car, big enough to hold a mini in its trunk. People are paying full price for both, and the only thing they have in common is that they don't have anything in common.
(Laughter)
Every week the number one best selling DVD in America changes. It's never "The Godfather," it's never "Citizen Kane," It's always some third rate movie with some second rate star. But the reason it's number one is because that's the week it came out. Because it's new, because it's fresh. Because people saw it and said -- I didn't know that was there -- and they noticed it. Two of the big success stories of the last 20 years in retail -- one sells things that are super-expensive in a blue box, and one sells things that are as cheap as they can make them. The only thing they have in common is that they're different.
We're now in the fashion business, no matter what we do for a living, we're in the fashion business. And the thing is, people in the fashion business know what it's like to be in the fashion business, because they're used to it. The rest of us have to figure out how to think that way. How to understand that it's not about interrupting people with big full-page ads, or insisting on meetings with people. But it's a totally different sort of process that determines which ideas spread, and which ones don't. This chair -- they sold a billion dollars' worth of Aeron chairs by reinventing what it meant to sell a chair. They turned a chair from something the purchasing department bought, to something that was a status symbol about where you sat at work. This guy, Lionel Poilane, the most famous baker in the world -- he died two and a half months ago, and he was a hero of mine and a dear friend. He lived in Paris. Last year he sold 10 million dollars worth of French bread. Every loaf baked in a bakery he owned, by one baker at a time, in a wood-fired oven. And when Lionel started his bakery the French pooh-pooh-ed it. They didn't want to buy his bread. It didn't look like "French bread." It wasn't what they expected. It was neat, it was remarkable, and slowly it spread from one person to another person until finally, it became the official bread of three-star restaurants in Paris. Now he's in London, and he ships by FedEx all around the world.
What marketers used to do is make average products for average people. That's what mass marketing is. Smooth out the edges, go for the center, that's the big market. They would ignore the geeks, and God forbid, the laggards. It was all about going for the center. But in a world where the TV industrial complex is broken, I don't think that's a strategy we want to use any more. I think the strategy we want to use is to not market to these people because they're really good at ignoring you. But market to these people because they care. These are the people who are obsessed with something. And when you talk to them they'll listen because they like listening -- it's about them. And if you're lucky, they'll tell their friends on the rest of the curve, and it'll spread. It'll spread to the entire curve.
They have something I call otaku -- it's a great Japanese word. It describes the desire of someone who's obsessed to say, drive across Tokyo to try a new ramen noodle place, because that's what they do. They get obsessed with it. To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible. Instead, you have to find a group that really, desperately cares about what it is you have to say. Talk to them and make it easy for them to tell their friends. There's a hot sauce otaku, but there's no mustard otaku. That's why there's lots and lots and lots of kinds of hot sauces, and not so many kinds of mustard. Not because it's hard to make interesting mustard -- you can make interesting mustard -- But people don't because no one's obsessed with it, and thus no one tells their friends. Krispy Kreme has figured this whole thing out. Krispy Kreme has a strategy, and what they do is, they enter a city, they talk to the people with otaku, and then they spread through the city to the people who've just crossed the street.
This yoyo right here cost 112 dollars, but it sleeps for 12 minutes. Not everybody wants it but they don't care. They want to talk to the people who do, and maybe it'll spread.
These guys make the loudest car stereo in the world.
(Laughter)
It's as loud as a 747 jet, you can't get in the car's got bullet proof glass on the windows because they'll blow out the windshield otherwise. But the fact remains that when someone wants to put a couple of speakers in their car, if they've got the otaku or they've heard from someone who does, they go ahead and they pick this.
It's really simple -- you sell to the people who are listening, and maybe, just maybe those people tell their friends. So when Steve Jobs talks to 50,000 people at his keynote, right, who are all tuned in from 130 countries watching his two-hour commercial -- that's the only thing keeping his company in business -- is that those 50,000 people care desperately enough to watch a two-hour commercial, and then tell their friends.
Pearl Jam, 96 albums released in the last two years. Every one made a profit. How? They only sell them on their website. Those people who buy them on the website have the otaku, and then they tell their friends, and it spreads and it spreads.
This hospital crib cost 10,000 dollars, 10 times the standard. But hospitals are buying it faster than any other model. Hard Candy nail polish, doesn't appeal to everybody, but to the people who love it, they talk about it like crazy.
This paint can right here saved the Dutch Boy paint company, making them a fortune. It costs 35 percent more than regular paint because Dutch Boy made a can that people talk about, because it's remarkable. They didn't just slap a new ad on the product, they changed what it meant to build a paint product.
AmIhotornot.com -- every day 250,000 people go to this site, run by two volunteers, and I can tell you they are hard graders, and
(Laughter)
they didn't get this way by advertising a lot. They got this way by being remarkable, sometimes a little TOO remarkable.
And this picture frame has a cord going out the back, and you plug it into the wall. My father has this on his desk, and he sees his grandchildren every day, changing constantly. And every single person who walks into his office hears the whole story of how this thing ended up on his desk. And one person at a time, the idea spreads.
These are not diamonds, not really. They're made from cremains. After you're cremated you can have yourself made into a gem.
(Laughter)
Oh, you like my ring? It's my grandmother.
(Laughter)
Fastest-growing business in the whole mortuary industry. But you don't have to be Ozzie Osborne -- you don't have to be super-outrageous to do this. What you have to do is figure out what people really want and give it to them.
A couple of quick rules to wrap up. The first one is: Design is free when you get to scale. And the people who come up with stuff that's remarkable more often than not figure out how to put design to work for them.
Number two: The riskiest thing you can do now is be safe. Proctor and Gamble knows this, right? The whole model of being Proctor and Gamble is always about average products for average people. That's risky. The safe thing to do now is to be at the fringes, be remarkable.
And being very good is one of the worst things you can possibly do. Very good is boring. Very good is average. It doesn't matter whether you're making a record album, or you're an architect, or you have a tract on sociology. If it's very good, it's not going to work, because no one's going to notice it.
So my three stories. Silk. Put a product that does not need to be in the refrigerated section next to the milk in the refrigerated section. Sales tripled. Why? Milk, milk, milk, milk, milk -- not milk. For the people who were there and looking at that section, it was remarkable. They didn't triple their sales with advertising, they tripled it by doing something remarkable.
That is a remarkable piece of art. You don't have to like it, but a 40-foot tall dog made out of bushes in the middle of New York City is remarkable.
Frank Gehry didn't just change a museum, he changed an entire city's economy by designing one building that people from all over the world went to see. Now, at countless meetings at, you know, the Portland City Council, or who knows where, they said, we need an architect -- can we get Frank Gehry? Because he did something that was at the fringes.
And my big failure? I came out with an entire
(Music)
record album and hopefully a whole bunch of record albums in SACD format -- this remarkable new format -- and I marketed it straight to people with 20,000 dollar stereos. People with 20,000 dollar stereos don't like new music.
(Laughter)
So what you need to do is figure out who does care. Who is going to raise their hand and say, "I want to hear what you're doing next," and sell something to them. The last example I want to give you. This is a map of Soap Lake, Washington. As you can see, if that's nowhere, it's in the middle of it.
(Laughter)
But they do have a lake. And people used to come from miles around to swim in the lake. They don't anymore. So the founding fathers said, "We've got some money to spend. What can we build here?" And like most committees, they were going to build something pretty safe. And then an artist came to them -- this is a true artist's rendering -- he wants to build a 55-foot tall lava lamp in the center of town. That's a purple cow, that's something worth noticing. I don't know about you but if they build it, that's where I'm going to go.
My friend Saul Kaiserman has written a spectacular response to and summary of Elizabeth Green's cover article from this week's New York Times. I cannot say it any better, so I share it here. You should check out Saul's Blog, New Jewish Education. It is really good! I have pre-ordered Lemov's books, and I hope to discuss it with you in April!
The NY Times finally tells us what we've all known all along - and does it really, really well. I can even (almost) forgive the writer, Elizabeth Green, for ending a sentence with a preposition:
"When researchers ran the numbers in dozens of different studies, every factor under a school’s control produced just a tiny impact, except for one: which teacher the student had been assigned to."
[The photo to the right is copyright Benjamin Norman for The New York Times.] The article begins by noting that paying higher salaries does help to attract and retain the best and most qualified teachers. However, it also notes that we need to simultaneously be focused on improving pedagogy and content knowledge through professional development, because of the vast number of teachers that the education system requires to operate (and especially at a time when the baby-boomer teachers are retiring).
The main focus of the article is Doug Lemov, author of an as-yet-unpublished, 375-page long taxonomy of 49 essential teaching techniques (apparently, he distributes it at training seminars, and it will be available from this spring). Much of the piece describes effective classroom management techniques that the Times illustrates with videos narrated by Lemov. I suspect that every one of our Religious School teachers would benefit from watching these brief videos - and especially the Hebrew teachers.
The article is on-line as of this morning, and already is getting much buzz around the blogosphere (a term I use derisively, btw. Nothing better than reading a piece in which the author writes "I haven't finished reading this article yet, but I had to post...").
You'll want to read the whole article so that you can read in context little gems like these:
"All Lemov’s techniques depend on his close reading of the students’ point of view, which he is constantly imagining. In Boston, he declared himself on a personal quest to eliminate the saying of “shh” in classrooms, citing what he called “the fundamental ambiguity of ‘shh.’ Are you asking the kids not to talk, or are you asking kids to talk more quietly?” A teacher’s control, he said repeatedly, should be “an exercise in purpose, not in power.”"
"...One [student] is playing with a pair of headphones; another is slowly paging through a giant three-ring binder. Zimmerli stands at the front of the class in a neat tie. “O.K., guys, before I get started today, here’s what I need from you,” he says. “I need that piece of paper turned over and a pencil out.” Almost no one is following his directions, but he is undeterred. “So if there’s anything else on your desk right now, please put that inside your desk.” He mimics what he wants the students to do with a neat underhand pitch. A few students in the front put papers away. “Just like you’re doing, thank you very much,” Zimmerli says, pointing to one of them. Another desk emerges neat; Zimmerli targets it. “Thank you, sir.” “I appreciate it,” he says, pointing to another. By the time he points to one last student — “Nice . . . nice” — the headphones are gone, the binder has clicked shut and everyone is paying attention.
"Lemov [explains] “Imagine if his first direction had been, ‘Please get your things out for class,’ ” he said. Zimmerli got the students to pay attention not because of some inborn charisma, Lemov explained, but simply by being direct and specific. Children often fail to follow directions because they really don’t know what they are supposed to do."
The article also notes that "content can’t be completely divorced from mechanics" and that different types of knowledge - mathematics, reading, science - require not only general skills but also ones unique to the subject. The implications for Jewish education are clear: There are skill sets that make for effective teaching of, say, Hebrew, that aren't necessarily the same as teaching about holidays or transferable if you can effectively teach French. Teachers need to be able to deeply understand the material and then be able to effectively share that knowledge with a room full of students who have diverse ways of thinking and learning.
"“If I’m asking my students a question, and I call on somebody, and they get it wrong, I need to work on how to address that,” [fifth-grade math teacher Katie] Bellucci explained in February. “It’s easy to be like, ‘No,’ and move on to the next person. But the hard part is to be like: ‘O.K., well, that’s your thought. Does anybody disagree? . . . I have to work on going from the student who gets it wrong to students who get it right, then back to the student who gets it wrong and ask a follow-up question to make sure they understand why they got it wrong and understood why the right answer is right.”"
Interestingly, although Lemov's taxonomy, or a similar mathematics-content-driven approach developed by Deborah Loewenberg Ball at the University of Michigan, can be used as a metric to observe what makes for effective education, there isn't clear evidence that these skill sets can actually be taught.
"Jonah Rockoff, an economist at Columbia University ... favors policies like rewarding teachers whose students perform well and removing those who don’t but looks skeptically upon teacher training. He has an understandable reason: While study after study shows that teachers who once boosted student test scores are very likely to do so in the future, no research he can think of has shown a teacher-training program to boost student achievement. So why invest in training when, as he told me recently, “you could be throwing your money away”?"
Which brings us back to the original point: Now that we may be able to assess what skills are evidence of effective teaching, we need to offer salaries that will attract and keep the most qualified people in the classroom.
I'm encouraging all of my school faculty to read the article, and especially to watch the videos that the Times has posted. This is some good stuff.
So like many of you, I just received an e-mail from Cherie Koller-Fox, one of the founders of CAJE, an old friend and the "facilitator" of NewCAJE, which was officially unveiled this afternoon. I am feeling a bit like Tevye considering each of his daughters' requests: "On the one hand...but on the other hand..." Since my first conference in DeKalb, IL in 1986(?) CAJE was home. It was where I learned to teach with the big kids (literally, the leadership was riddled with people who had been my camp counselors, youth group advisors, religious school teachers and the authors of the textbooks we had in Sunday school). It was where I got to meet new people from all over the world - like Rafi Zarum and Sybil Sheridan, Ed Feinstein and Amichai Lau-Lavie - who were teaching in ways that were new and exciting. And where people whose teaching and story-telling skills would come and learn with me in my sessions as I developed more confidence, and built me up by giving me praise and constructive criticism.
It was for many of those years, the only place where I knew I would be having Shabbat dinner with a mixed salad of Jews: Reform, Reconstructionist, Conservative, Israeli Secular, Chabad, Renewal, Humanistic, Sephardic Orthodox, Young Israel, Labor, Likud, hetero, GLBT, confirmed bachelor, day school, congregational, camping, agency, early childhood, musician, actor, storyteller, cybergeek, teenager, college kid, grandparent and everything in between. My wife was usually happy to see me go to CAJE, because she saw how it recharged me and how it energized the teachers in my school.
When the CAJE-isphere bubble burst, I was not the only one who was sad. I was also not the only one who began to to think - and some said - that we may have stayed at the same party too long. Peter Eckstein tried mightily to steer the St. Louis conference in a new direction that would speak to the needs of the new generation. The founders of CAJE created the paradigm ex nihilo when many of them were in their twenties. They were my camp counselors. I am now 48 years old (and Peter a little older). When those of us on the pre-planning task force were brought together by Peter it was to try and reshape the paradigm to begin to meet the needs of those now the age the founders had been. To renew and redefine.
It was a noble effort, but after more than three decades, CAJE had become a huge institution. My teacher Sam Joseph of HUC in Cincinnati often compares large synagogues to Nimitz class aircraft carriers. (That's the USS Nimitz at left) Nimitz class ships are the largest in the world.
They measure 1,092 feet (2/10 of a mile) long, are powered by two nuclear reactors, carry a crew of 3,200 plus the Air Wing (pilots and support crew) which has 2,480 people and as many as 85 aircraft of varying types. At full speed they can travel at 30 knots (about 35 mph) - which when you consider they displace 112 tons of water at full load, is a lot of metal moving really fast - a Nimitz class ship takes SEVEN nautical miles to turn 90 degrees. Large institutions like big synagogues - and CAJE - are not able to turn on a dime!
After the bubble burst, and while much of the hand wringing was done, a conversation began. Cherie Koller-Fox and many others began talking on the CAJE Net, a Ning site begun before the final conference. And Josh Mason-Barkin and Danny Kochavi started a Google group. There was a lot of interaction in both places which included a lot of the same people.
There emerged a group of vatikim - CAJE veterans - of various ages who wanted to fix the financial disaster and rebuild CAJE in the image of the original. Others, many younger, felt that it would be better to create something as new and different as CAJE had been in the 60's. Some wanted to act quickly, others wanted to wait. I participated in some of those discussions. Some became a little heated, but I believe all were B'shem Shamayim - for the sake of heaven (and Jewish Education).
A Beta version of the NewCAJE (or a nostolgic nod to old CAJE, depending on your perspective) was put together as the MANAJE conference this past August. People who attended speak glowingly of it. So now NewCAJE has been unveiled. Part of me wants to go home and is eager for NewCAJE to be, in the words of David Byrne: "Same as it ever was." But mostly I am hoping that younger voices will jump into the breach that Cherie and some of our vatikim have opened and help to shape it into what we will need to take us forward.
NewCAJE is no longer a Nimitz class organization. That is scary. It has little in the way of money or infrastructure. It is also wonderful. If the twentySomthings and thirtySomethings will step up and teach something to the rest of us, NewCAJE is now stripped down and nimble enough weave through the traffic of this Brave New (and often digital) world. It is ready to become something new while remembering the lessons and traditions of what came before.
Joel Grishaver taught us all that the "True Story of Chanukah" had five different endings. Each ending told the story in a way that made sure the new genereation would understand AND embrace it. NewCAJE gives us the chance to do that again! NewCAJE needs to be more new than CAJE. I believe we can make it happen, if we all work (and argue) together. I hope we all step up.
Two weeks ago I was telling my wife and my faculty that we were only a year or two away from asking our students to turn ON their phones at the start of class. This article was pointed out by several people on twitter, and it turns out I have no sense of timing. It was written by Rabbi Karen G. Reiss Medwed and was posted on the Hebrew College Blog.
Hebrew College Blog
Why My Students Were Texting in Class…and Learning Posted by Guest Blogger on Mon, Nov 09, 2009 @ 12:32 PM
Picture this: You walk into a Prozdor classroom of ninth graders and see them all texting on their cell phones while the teacher is writing on the board. "So sad," you think, "another case of teaching gone bad." In fact, I was the teacher (filling in as a substitute), and I was encouraging the students to text during an introductory class about mitzvot. How did I come to design a class using text messaging as my active learning experience? And why do I think this was a successful and effective class?
In designing my lesson plan, my hope, as a constructivist educator, was to create an active learning experience that would engage the students by using tools that were familiar and comfortable for them. At first my plan was to play a game, something like "Mitzvah Jeopardy." But I needed something different, something new, which would push my boundaries as an educator. Answering a text on my phone in the midst of my planning, I found my inspiration: text messaging in class as a tool for collaborative learning.
"How many mitzvot are there? Let's text a sister, a friend, Dad, as many ‘lifelines' as we want." My students eagerly clicked on their cells, and the numbers started coming in. "Do we have to fulfill all the mitzvot?" A quick yes/no text poll of everyone sparked an engaged conversation about the different understandings of commandment as obligation.
Comments from our lifelines punctuated our conversations: "My mom thinks that the mitzvot we fulfill are about making our lives feel more connected to other people." "My dad thinks we can't do mitzvot that have to do with the Temple." One friend remembered that there was "something about Israel" and how that changed which mitzvot we do. Our conversations became multidirectional--we were conversing around our text and around our texting, and we were conversing with one another and with our lifelines, who were conversing with us and with their texts (at least one parent was on Google and another on Wikipedia).
The students loved this lesson. They loved using their phones, but more than that, they loved the learning. Our classroom discussion was rich, full of personal connections and probing questions. While I have no empirical evidence that it was the medium that provided this depth, as a teacher, I had the clear sense that the conversation was informed by the medium. The explicit and implicit integrated curriculum brought it all together. An added benefit was that parents loved this lesson. It provided a rare window into their kids' experience at Prozdor without having that awkward car conversation: How was class? Fine. What did you learn?
Whatever.
It is time for Jewish education to engage 21st century technology, to connect with our students using the media that are such an integral part of their daily lives. This is an educational imperative for formal as well as complementary Jewish education, and it is a valuable pedagogy for experiential education, as well. Texting is only the beginning. Distance learning courses, wiki building for Jewish teen education, YouTube instructional videos, Twitter for Jewish education, fantasy world gaming meets the Bible--all this and more are the next steps in today's Jewish educational teen curriculum.
As for me, I can't wait to hear from you--how are you using technology in your Jewish educational venue? I want to know before I have to substitute for my next absent teacher.
--Karen Reiss Medwed
Rabbi Karen G. Reiss Medwed, PhD, is Assistant Professor of Jewish Education at Hebrew College, where she is Dean of Faculty of Prozdor, Director of the EdD in Jewish Education Leadership and Coordinator for the Pardes Educators Program. This spring she will be teaching a distance learning course at Hebrew College, Theory and Practice of Jewish Education, where she will explore theories such as constructivist education, and practices such as collaborative education and technology in Jewish educational venues.
This is the last of four articles I wrote for Eilu v'Eilu, a weekly debate published by the Union for Reform Judaism last month. It was written for a Reform audience, but you can transliterate to Conservative, Zionist, Renewal, Reconstructionist, Orthodox, or whatever works for you! You can subscribe to Eilu v'Eilu (and see the other articles on the role of the Jewish educator by me and Larry Kohn, look for volume 41) by going to http://urj.org/learning/torah/ten/eilu/.
In the May 11th issue of the New Yorker, Malcolm Gladwell discussed How David Beats Goliath. He described a basketball team of twelve-year-old girls who were not that tall, and most of whom were beginners. Yet they came within a game or two of winning the national championship for their age group. Like Lawrence of Arabia, they won by not playing the game the way others expected them to do. Just as the biblical David approached Goliath without sword, spear or armor. Lawrence’s forces, the twelve-year-olds and David approached their opponent by playing to their own strengths, what they were able to do successfully. David couldn’t win a contest of brute strength with his inferior bronze sword against the giant Goliath’s iron blade. Check out Samuel I and Gladwell’s article. They both make for great reading and learning. AS Jewish educators, we need to work with our teachers, madrikhim, clergy, lay leaders, parents and students to break the rules in the same way. Some smart people have been writing the obituary of the synagogue school for some time. I believe that the majority of Jewish children are getting their formal Jewish education in our schools because it is a model that can and often does work well for them, not because their parents are looking for the path of least resistance. By each of or institutions (not just the school, but the entire synagogue) examining what we are able to do most successfully, we can change the game in ways that produce spectacular results, just like those young basketball players did. And we can learn from each other, from one professional to another, from synagogue to another, and so on. I can recommend Schools That Work: What We Can Learn From Good Jewish Supplementary Schools, by Jack Wertheimer.
Changing the game means figuring out what we do well. It also means adapting to a changing educational environments. Our learners are digital natives. Our success will depend in part on how we as educators become digital immigrants. And here the Israel experience is instructive. When someone makes aliya (emigrates to Israel), they go through a process of klitah – absorption. Some Olim make a thorough klitah: they work hard to learn Hebrew, with a proper Israeli accent, they try to fit in to the patterns of Israeli life and work and basically live like Sabras as much as possible. Klitah for others is not so much being absorbed and enculturated as it is transplanting the reality they came from into a new place. That easily leads to cultural conflicts: Why can’t they do things the right way over here? We need to work hard at our digital klitah in order to remain relevant to our learners. And we need to continue to understand where they are in other ways as well: emotionally, culturally, intellectually, etc.
In Pirkei Avot, Rabbi ben Bag Bag tells us to turn Torah over and over because everything is in it. He was telling us to help each new generation make meaning for themselves of Torah. And that means turning it ways that are meaningful to them. I just returned from two weeks on faculty at Camp Eisner, one of our URJ camps. I marveled each day as I watched young adults turn Torah over and over with their campers. Not just in the Limud sessions, where we focus specifically on Jewish learning, but in the bunks at night, in the pool, on the ball field and lazing in the shade on Olim hill. They keep it real and right in front of our kids. No technology. Just teens and twentySomethings being living examples of Being Torah. My wife and I send our kids to camp. We have twelve URJ camps. If you have kids, you should too.
I want to thank my colleague Larry Kohn for once again being my teacher, and Rabbi Joan Farber and the URJ Department of Lifelong Learning for creating this forum. I often tell my students that the only bad questions are the ones we don’t ask. I also want to thank all of my teachers, from my first Sunday school teacher Sharon Steinhorn (2nd grade) to those I work with today at B’nai Israel in Bridgeport Connecticut and the Leadership Institute for Congregational School Educators in New York.
Dr. Lisa Grant Associate Professor of Jewish Education on the New York campus of the Hebrew Union College-Jewish Institute of Religion, and a member of my congregation, B’nai Israel in Bridgeport, CT is my guest blogger this week. This was originally posted on Tze L’umad, a blog for the continuing education for the alumni of HUC-JIR. The editor of that blog wrote: “Her reflections remind us that it is not just curriculum and content that shape education; experience is a critical element in our learning, solidifying and challenging the knowledge we acquire in more formal settings.”
Currently, I’m in Israel as part of the faculty for the culminating seminar of this year’s cohort of Mandel Fellows, a group of seven HUC rabbinic-education students from New York and Los Angeles. Since I’m here for almost all of June, I decided to join the pool at the YMCA for the month. Navigating these waters has been a lesson in cultural literacy.
First there are the hours. I swim first thing in the morning. On Monday and Shabbat (or more accurately in the Y world, Saturday) there is mixed swimming. On Tuesday through Friday, men and women alternate between the early shift (5:45-6:25 am) and late (6:25-7:05). I discovered this after arriving at 6:00 am on a Tuesday to find the door into the pool from the women’s locker room locked up tight.
In good Christian fashion in this Jewish state, the Y is closed on Sunday. Then, there are the people. By far the friendliest face is that of the Arab man who sits at the desk. Then there’s a cast of regulars who come at these early hours, older women who are rather fixed in their ways. My first day in the pool, I was stared at but no one said a word. If there was a pattern to how these women swim, it was beyond me to figure out. It seemed where ever I swam I was in someone’s way. I basically wove my way through the lanes, trying to avoid the onslaught. This went on for a couple of days. Then I decided to hug the wall and take up as little space as possible. That worked for about 6 laps and then a woman arrived who immediately told me to move.
“I swim back stroke so I need this space,” she said.
“But I’m swimming here now,” I said.
“You are in my space,” she replied emphatically.
So I acquiesced and moved over. Not only did this woman take my lane, but her stroke was so wide that she spilled over into my lane as well, resulting in inevitable bumps and brushes as we swam past each other. After a few laps, she stopped me and started yelling in Hebrew.
“Don’t you see I’m swimming here! She said.
“But I am staying in my own lane. You come over into my space!” I replied.
“You keep hitting me. You must stop. This is unacceptable,” she said.
“But, you are hitting me as well,” I said.
“Just stop it!” she yelled.
“I’m trying, you try too” was my retort. And then I swam off.
The next day, I was waiting with three or four other women for the women-only time to begin.
“Are you from the hotel?” one asked.
“No, I’m here for a seminar.”
“Are you from the hotel?” another asked.
“No, I bought a membership for the month,” I replied.
“Are you at the hotel?” the first woman asked again.
“No.” I said, and thankfully the lifeguard unlocked the door and we could go to the pool.
On the morning of my seventh visit, the women greeted me more warmly. One said good morning; two made eye contact.
Two others whispered, “I thought she was from the hotel.”
My adversary wasn’t at the pool that morning. I swam against the wall, uninterrupted. It was a much better workout, no weaving among the lanes, no glares, no strife. Serene, contemplative, and ordinary.
My experiences in the pool could be seen as a parable about the Israeli street - the erratic traffic behavior, the vacillation between rudeness and kindness in interactions with strangers, and in a much more significant way, the self-righteous and intractable claims on space and territory that different peoples make on this land.
I could leave it at that. Indeed, it’s that Israel that we often encounter in the news and as tourists through our brief encounters with Israeli society. Far from serene, or ordinary, and far more heated and contentious than contemplative.
We have been privileged to delve deeply into a much more hopeful and inspiring side of Israel during this seminar. Throughout the year, this group of HUC Mandel Fellows has been studying issues of leadership, vision, and community building. For our Israel seminar, we added a fourth dimension, the question of Jewish peoplehood. We have been exploring various conceptions of peoplehood through text study and encounters with scholars and through a variety of site visits at innovative organizations that are working to address different tensions and imbalances in Israeli society.
We visited Bet Yisrael, an urban kibbutz, a group of young adults living together and volunteering in a low-income neighborhood in Gilo, a neighborhood in the southernmost part of Jerusalem. The primary “industry” of the kibbutz is a mechina, a gap year pre-army study program for high school graduates. This mechina includes both secular and religious Israelis, and also a few Americans who’ve come to study Jewish texts and volunteer for the year before college.
In Yerucham, a development town in the Negev, we visited Atid Bamidbar, a Beit Midrash that focuses on bringing together the residents of this isolated area through a variety of programs that attempt to bridge the social gaps between secular and religious, and Ashkenazim and Sephardim through study and song.
Debbie Golan, Director of Atid Bamidbar, and some of our HUC Mandel Fellows, and some of the students in one of the sessions we observed (learning and singing mizrachi piyuttim)!
In Tel Aviv, right across the street from the central bus station, we visited Binah, a secular Yeshiva, another study program for young adults either before or after the army. The goals of this institution are to link social action with Jewish study, exposing young Israelis who lack any substantive Jewish learning to the riches of the Jewish bookshelf. Along with study, they work in this difficult, run-down neighborhood that is home to poor Israelis, foreign workers and hundreds (if not thousands) of refugees from Sudan and Eritrea.
These institutions are examples of the many third sector (non-governmental) initiatives to bridge the divides in Israeli society - between rich and poor, religious and secular, Ashkenazi and Sephardi, Arab and Jew. While each are situated in different contexts and have different missions, what they share in common is an active commitment to social change linked with Jewish learning.
In our seminar we’ve have many conversations about what makes us a Jewish people, what binds us, what divides us? We have struggled with definitions and with questions of obligation and commitment to the mixed multitude that makes up the Jewish people and that is so evident in Israeli society.
While ideas are still in formation, we have come to a strong consensus around at least one big idea. Jewish learning is something that all Jews share. Jewish study provides opportunities for rich encounters with our sources, with Jewish tradition and with others who may not share much else other than a willingness to engage with the text and those others sitting around the table. Through Jewish learning we have the opportunity to understand ourselves and others better, to join in a share enterprise and perhaps to discover or forge shared commitments.
Swimming in the sea of Torah together may start out like my swimming at YMCA pool, but once we really make eye contact and listen to our study partner, we break through those barriers of suspicion and tension, and find a way to calmer waters that can nourish us all.