WarGames: Matthew Broderick Wished He Got a Badge

A great piece before Shabbat from eJewishPhilanthropy explores using badges and Project Based Learning in Jewish Education. I would love to see how this would work in a synagogue-based school! Anyone want to play with me and figure it out? Posted on March 12, 2013 written by Sarah Blattner.

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In the 1983 film WarGames, Matthew Broderick stars as David, a precocious teen, who has computer skills beyond most of his contemporaries and adults in his life. David hacks into a military computer system named Joshua, where he is challenged to play a nuclear war game. America and Russia go head-to-head as the real military system begins to launch a countdown to start World War 3.

It was fun rewatching this film with my own children recently, where they were confused that a computer system took up the space of an entire room. As an educator contemplating learning in the digital age, I noticed the subplot. The audience gets acquainted with David’s student profile, a kid who blows off school and finds himself pretty bored in general. At first, he pings the computer system, exploring which doors are open (which is humorous to my kids, as he uses an old-fashioned telephone to connect). After researching the designer of the system, he makes contact by uncovering a password, which eventually engages the entire computer.

So what does WarGames have to do with digital badge learning and project-based learning? Let’s first frame the story through the lens of David’s actions. He begins his learning journey from a “need to know.” His quest is passion-based and interest driven. His curiosity takes him down multiple paths. He is engaged in game play and finds it invigorating. He seeks out an adult mentor, Dr. Falken, who can assist him in stopping inevitable war. He researches Falken, his contributions to computer science, and he discovers clues about the computer system, Joshua, as well as how to make face-to-face contact with his mentor. He continues to seek out more information to solve his problem. He is fully engaged, intrinsically motivated, curious and steeped in a real word experience.

Project-based learningProject-based learningProject-based learning is defined by the Buck Institute as an experience where “students go through an extended process of inquiry in response to a complex question, problem or challenge. Rigorous projects help students learn key academic content and practice 21st Century skills, such as collaboration, communication and critical thinking.”

And why is PBL so awesome? The Buck Institute explains, “students gain a deeper understanding of the concepts and standards at the heart of a project. Projects also build vital workplace skills and lifelong habits of learning. Projects can allow students to address community issues, explore careers, interact with adult mentors, use technology, and present their work to audiences beyond the classroom. PBL can motivate students who might otherwise find school boring or meaningless.”

David’s adventures in WarGames looks a lot like PBL, doesn’t it? The deep content he explored focused on the computer system and how to teach Joshua that some games have no winner. He had choice; he had a voice; he revised solutions as he experimented along the way; he had a public audience; the experience was inquiry-driven; and his mentor helped guide his thinking. The only piece that doesn’t support ideal PBL learning scenarios is the high stakes situation of impending war. Ideally, we want our students to have low-stakes learning opportunities where they can explore, take risks, prototype and revise their understandings and models along the way.

If David were to earn a digital badge for teaching Joshua about games with no winners, what would it look like? He might have a badge learning advisor (teacher or mentor) who helps him map out his learning journey. The mentor may identify required elements in his learning journey, like learning a computer programming language, reading and responding to a collection of articles and writing a reflective blog as a transparent sharing space.

Together, David and his mentor may  craft a “need to know” question or guiding essential question that focuses his work and future project.  Along the way, David would receive frequent feedback from his mentor, experts in the field and maybe even feedback from his peers. Ultimately, David would produce some sort of product that demonstrates his learning and understandings. The artifact would be published out to the world, rather than sit on a shelf in a classroom or in a pile on a teacher’s desk.

David would earn a digital badge that is hard coded with metadata, revealing his learning pathways, rubrics for achievement, skills learned and maybe even a link to his work. He could share out this badge to the world through social media interfaces like blogs, wikis and more. And along the way, he may even earn smaller digital badges that serve as milestones in his learning journey. He may also get promoted to “peer reviewer” status within his online learning community, reviewing work of other students on computer science learning quests.

Digital badge learning is naturally framed within the tenets of project-based learning, providing opportunities for students to hone their 21st Century learning skills sets through a “need to know” quest. Teachers serve as mentors and coaches along the way, guiding students in pursuing new understandings and in building prototypes. Students are engaged, motivated and empowered. Learning is relevant, authentic and real world.
John Dewey said, “If we teach today as we taught yesterday, we rob our children of tomorrow.” Digital badge learning is one innovative approach that teaches for tomorrow. TAMRITZ (“incentive” in Hebrew) seeks to empower Jewish Day Schools to teach for the future through a digital badge learning network. TAMRITZ is a Jewish Day School initiative incubated by the Joshua Venture Group Dual Investment Program and supported by the AVI CHAI Foundation.


Unique to the Tamritz Badge Learning Network is a badge-based professional development e-course, “Digital Age Teaching,” where teachers are immersed in the experience and hone their 21st Century teaching and learning skill sets. Through face-to-face training, teachers also have the opportunity to develop their own badge learning curriculum, based on their school culture and program.

A “Digital Media Literacy” badge-based e-course prepares students for future badge learning experiences and sharpens their connected learning toolkits. All within a digital learning environment, teachers participate in an ongoing community of practice and students participate in a badge learning network. This means that Jewish Day School students in California can collaborate with students in Boston, review peer work and benefit from collective wisdom.

Jewish Day School teachers can share badge learning curricula and rubrics within the network.
TAMRITZ just launched a request for proposals for Jewish Day School middle schools.  The deadline for applications is Friday, April 12th.

Sarah Blattner is the founder and executive director of Tamritz.

What If the Model Isn’t Broken? Using the Congregational Religious School as it was intended to be used

Lynn Lancaster

Lynn Lancaster is Education Director at the Forest Hills Jewish Center. She is also one of the sharpest Jewish educators I have ever met. We became friends when we both were invited to be mentors in the Leadership Institute. And today she was faster than me. She found this excellent article on eJewish Philanthropy and sent it off to me before I even looked at my e-mail. Well played, Lynn!

I agree with nearly everything Steve Kerbel says. And he makes a key point: the success or failure of any model of Jewish education rises and falls on the commitment of the parents. If we are successful in helping them to make Jewish learning and living as a part of a sacred community a priority, then everything will work and the opportunities for us to be spectacular increase. 

Many who want to blow things up seem to think that doing so will allow us to reach more adults and help them choose to prioritize things in this manner. Others suggest that doing so is giving up on getting most folks to prioritize Jewish living over suburban (or urban) life in general, and so we might as well make it as attractive as we can so we can get at least some of their attention.
In either case, I think Kerbel is refocusing the conversation in a manner that makes sense. 

What do you think?

Ira 

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Steve Kerbel

What if the model isn’t broken?

by Steve Kerbel

I have spent my adult life, even when pursuing other career choices, involved in Jewish education. I spent twenty years on the informal side, staffing and writing study materials for youth groups and Jewish camps, teaching in religious schools, tutoring b’nai mitzvah, and eventually teaching in day schools and leading two congregational religious schools for the last 18 years. I am a product of two excellent day schools, USY and several fine Jewish summer camps.

A few weeks ago, on a Shabbat morning, events converged in the sanctuary of the suburban Washington, DC congregation where I now work that lead me to believe that the congregational model of education might just work, if it’s used properly. Like any tool, you get different results if the tool is in the hands of an experienced craftsman versus a weekend warrior. Allow me to expand the thought.

Two smachot occurred, an auf ruf of a couple who met in the 4th grade of our religious school, and a bat mitzvah of one of our students. This was not the ordinary student, by any definition. She is gifted with a beautiful voice, she is poised and mature. But she has also been in synagogue most shabbatot since she was two weeks old. Her family welcomes Shabbat every week, builds a Sukkah and invites guests to share in its use, her father blows shofar on the High Holidays. When this family’s younger son had a conflict between weekday religious school and his Tae Kwon Do class, it was the Tae Kwan Do that yielded to religious school, not the other way around. The children in this family attend a Jewish content summer camp for four weeks every summer.

I contend that this is the right way to use the Congregational religious school model. You participate in services and activities, you take a role, you bring your Judaism into your home and you carry it out again, sharing it with others. This student led all of Kabbalat Shabbat on Friday evening, led the Torah service, read all 8 aliyot and led the congregation in Musaf. Not a typical suburban bat mitzvah. This was a religious school student, not a day school student. To me, it was a lesson in what can be, when we put a product to its best, intended use.

There is a lot of discussion and dissent in the education and lay communities that the model is failed, its failing most families, its tired, I’ve even heard that it needs to be blown up. The model as designed has the potential for success; to create comfort, confidence and community. The model can create committed, literate, striving Jews who integrate Jewish rhythms into their daily lives. We can connect our people to our living texts, we can teach about the sanctity of people and the sanctity of time, we might even improve the quality of our families’ lives. The cost is family buy-in and involvement. If you commit to raising a serious Jew the same way you commit to a serious musician or athlete, it takes what all these people talk about: participation, cheering your kid on, modeling healthy behavior, and yes, as any concert musician or Olympian will tell you, sacrifice. All those athlete profiles we watched from London this summer moved our emotions about how the athlete’s families have to sacrifice for the success of their child. I think we have to create this same expectation for our families if they want to commit to raising successful Jews.

The problem, however, is that the vast percentage of families involved in congregational education are the equivalent of those who take music lessons or participate in a sport and do not become, nor do they have any aspirations to become, concert musicians or Olympians. What models can we adapt or create to attract and retain these families as active, engaged and continuing participants in Jewish communal life?

The ‘model is broken’ conversation comes from the growing acceptance that, although we know what could work, we have been unsuccessful in convincing our audience. We are constantly in the position of the salesman who ‘successfully’ sells the car except for one small problem – the customer doesn’t buy it. The search for alternatives to the current model is driven by a desire to find the formula that will somehow break through this conundrum. We are without a doubt in a period of searching, transition and change. It may be that the formula I describe will remain as a viable option for some families within a larger community-driven set of alternatives. But for now, the search for the right context and mix goes on.

I’m not certain there is an exact formula that will work for everyone, and even the highest quality tool doesn’t produce the highest quality result every time. Perhaps the right investment by the consumers in the product, and quite frankly, better modeling and instruction by education professionals, can make a big difference in making something that may not be working for everyone work better for more people in an affordable, accessible way.

Steve Kerbel is Director of Education at Congregation B’nai Tzedek, Potomac, Maryland, is the current chair of the Education Directors Council of Greater Washington and a national officer of the Jewish Educators Assembly.

Taking Back the “Z” Word!

Like many, I have spent a fair amount of time monitoring a variety of sources to see what is going on in Israel. And like some I feel torn that I am not there sharing the stresses and helping. The truth is,  given my lack of training and experience, I would probably just be in the way their. But I can help spread the word. There are two postings I have rad over the past several days that I want to make sure as many people as possible read and think about and hopefully act on. Here is one of them. It was posted today on eJewishPhilanthropy and written by Rabbi Loren Sykes.

While over one million Israeli citizens need to be close enough to protected shelters to avoid death by missiles shot with the intention of killing civilians, while thousands of missiles have been shot from Gaza into Israel on a near daily basis over the past few year, reclaiming our 2,000 year old dream, “being a free people in the Land of Zion and Jerusalem,” from those who seek to destroy us, seems to me to be the least we can do.

With tensions escalating throughout the region, with increasing numbers of citizens living under the threat of missile attacks, it is not surprising that an important date in modern Jewish and Israeli history passed by [last week] virtually unnoticed. On November 11, 1975, the United Nations General Assembly passed the infamous Resolution 3379 declaring that “Zionism is a form of racism and racial discrimination.” While the UN revoked the resolution in 1991 after the first Gulf War as an enticement to gain Israel’s involvement in the Madrid Peace Conference, General Assembly Resolution 4686 could not undue the damage already done. The revocation, while symbolically important, was irrelevant in practice. The basis for today’s efforts to delegitimize Israel were sown and given legitimacy by the UN with the 1975 resolution. The term “Zionism” became anathema, the equivalent of the actually repugnant “N” word.

The 1975 UN resolution initiated a process whereby individuals, countries and terrorist groups co-opted Zionism for their own purposes, turning it into the “Z” word. To make matters worse, by preceding the “Z” word with the modifier, “Anti,” they gave themselves cover from accusations of anti-Semitism. “We don’t hate individual Jews; rather, we are just opposed to Israel.” The far left throughout the world, the Jewish world included, took ownership of Zionism, turned it into the “Z” word and claimed that those who were Zionists were, by definition, racists, discriminators and murderers.

Worse still, as the far left claimed the “Z” term with greater and greater passion, many in the organized Jewish world distanced themselves from using the word Zionism. Sadly, that distancing continues today. The result is the strengthening of radical BDS groups who revel in our embarrassment while, at the same time, strengthening the true racists and murderous terror organizations and the regimes, past, present and emerging, that support them. Terms such as “pro-Israel” and phrases such as “support Israel” are wonderful. At the same time, I believe they represent reactions to the co-opting of the word Zionism by those who hate Israel, who seek to delegitimate it and to destroy it. “Pro-Israel” is clearly a reaction to “Anti-Israel.” The time has come for a new strategy, one that is proactive rather than reactive.

Instead of distancing ourselves from Zionism, we must reclaim the word and celebrate it anywhere and everywhere. While definitions abound, we must make clear that the meaning of the term Zionism is “the certain knowledge of the right of the Jewish People to a safe, sovereign State in our ancient and ancestral homeland.” We must cease arguing the legitimacy of this right with those who seek to delegitimate Zionism, Zionists and The State of Israel. Engaging in such argument is a waste of time as it simply legitimates the ability to raise the question of our right, a right that is as inalienable as it is ancient.

When others try to embarrass us by turning Zionism into the abhorrent “Z” word, we cannot not run and hide. Our response must be clear, full-throated and unbending: Those who deny the fact of the “the right of the Jewish People to a safe, sovereign State in our ancient and ancestral homeland” are the racists, the spreaders of hatred, the hypocrites. One can accept the fact of this right and still be critical of or have a problem with specific policies. One cannot, however, be a denier of the fact of Israel and expect to be invited to join, be part of or initiate conversations that seeks to solve those problems by eliminating that fact.

Being “pro-Israel” or “supporting Israel” is important. We need as many people as possible to side with Israel, to support her, to love her. What we need even more, however, is for everyone who knows with certainty the fact of “the right of the Jewish People to a safe, sovereign State in our ancient and ancestral homeland,” everyone throughout the world – Jews and non-Jews alike – to take back the “Z” word from those among our detractors who seek to destroy Israel. We must remove any sense of shame that others may give to it, shouting loudly to the world in a strong, clear voice that the “right of the Jewish People to a safe, sovereign State in our ancient and ancestral homeland” is a non-negotiable fact.

While over one million Israeli citizens need to be close enough to protected shelters to avoid death by missiles shot with the intention of killing civilians, while thousands of missiles have been shot from Gaza into Israel on a near daily basis over the past few year, reclaiming our 2,000 year old dream, “being a free people in the Land of Zion and Jerusalem,” from those who seek to destroy us, seems to me to be the least we can do.

Rabbi Loren Sykes serves as the CEO and Executive Director of the Fuchsberg Jerusalem Center of the USCJ. Title and organization affiliation are solely for identification purposes. The opinions expressed in this article are the author’s alone.

The Dissatisfied Nation

Another cross post from eJewishPhilanthropy.com. This essay is from The Peoplehood Papers, volume 9 - The Collective Jewish Conversation: Its Role, Purpose and Place in the 21st Century - published by the Center for Jewish Peoplehood Education. It is written by Shimon Peres. Yes, that Shimon Peres.

Readers of this blog know that I have been very interested in promoting Peoplehood as what may be our last opportunity to connect (or reconnect) Jews, Judaism and Israel to one another. This Sunday, the Westchester/Fairfield Association of Temple Educators (WATE) is hosting a Kallah for teachers in our synagogue schools on Peoplehood. Dr. Evie Rotstein is the Keynote speaker. She was one of the principal organizers of the Peoplehood conference at Oranim College this past February. I am looking forward to it.

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The Dissatisfied Nation
by Shimon Peres


The Jewish People feels very much at home in the 21st century. It is a century of constant renewal, innovation and evolution. And it is my definite belief that what characterizes Jews above all is dissatisfaction. If I ever saw a totally satisfied Jew, I would be very surprised. From our early days, we rejected ignorance and postponed satisfaction. Jewish children are taught to question everything and the habit is never lost. It is that ongoing quest for betterment which has made us a people of research, a people of demand, a people of questions, a people of Tikkun Olam, never content with the world as it is and always believing and striving to improve it.

This aspiration for betterment resides today in the State of Israel, homeland of the Jews. It was a long road indeed until the Jewish People had a land and law of their own. The promised land was not exactly a promising land from a material point of view. As we settled into the land, planting seeds and building roads, we also undertook to create a just society of freedom and democracy. And until today, our people, leaders and friends around the world are devoted to supporting Israel’s progress in security, prosperity and democracy.

One of the ongoing struggles we are faced with is maintaining the balance between two core values: Israel as a Jewish State and Israel as a democratic one. While upholding Israel’s status as the homeland for the Jewish People, we must never forget to ensure that the minorities within Israel feel at home, making the State of Israel a homeland not only to the Jewish People, but to freedom and democracy. In this delicate balancing act, we attempt to harmonize between the particular and the universal.

This challenge is worthy of our undivided strength and efforts. We must strive to convey its urgency and its significance to the real protagonists of the story of the Jewish People – our children. The future of Zionism depends on Israel’s success in appealing to young Jews around the world.

The traditional paradigm, which bases our collective Jewish identity on a common history and shared threats, has become obsolete. Most young Jews across the world do not define their Jewish identity through fear and antisemitism.

Zionism envisions a confident Jew, building a homeland of light, justice, liberty and peace. The intention was to leave our national traumas behind and replace them with hope.

Over the years, many Israelis expected the Diaspora mainly to contribute funds to Israel without taking any interest in the challenges these communities faced. That is not the way to build a profound, long-lasting relationship. The connection between Israel and world Jewry, stemming from historic values and facing modern demands, must be based on dialogues between people. Our relationship should be that of a family. The State of Israel should unite us, not divide us.

We must formulate a vision for the future, which will unite us. A vision for the future of the Jewish people in the new age, in a modern and global world. A vision which stems from our heritage and carries us into the future, as old as the Ten Commandments and as daring as modern technology.

I believe that the distinction of the Jewish People is not only its existence against all odds. It is rather what our people make of their existence. Our choice out of all the temptations was to select the most difficult one, the most uncommon one, the moral choice.

In Egypt our people began their Exodus towards freedom. At Mount Sinai they became a nation. There at the top of the mountain Moses became the greatest lawmaker of the time. In ten basic commandments, he handed humanity guidelines for a just society. His laws were and still are a revolt against the conventions of his time – against slavery, against discrimination, against murder, against lying.

As I wonder what Judaism’s most significant contribution to the world has been, I am convinced that the global and ethical justification for Jewish continuity goes far beyond our fight for survival. In my eyes, the answer lies in the Jewish value of Tikkun Olam – bettering the world.

Jewish culture and philosophy are known for their endless quests, never satisfied with what has been learned and achieved. This quality has made Judaism one of the greatest contributors to the betterment of the world throughout the ages.

Tikkun Olam encompasses the three foundations of our vision – morality, knowledge and peace. These three components constitute the firm basis upon which the Jewish People has stood and endured throughout history

Morality – Jews have always been exceptionally involved in idealistic movements aspiring to right the wrongs of the world. We have to continue to provide the moral call in our daily lives as a nation and as a state, understanding that acting with morality is not only the right thing to do but also the highest level of wisdom.

Knowledge – The Jewish People, with a positively disproportional number of Nobel Prize winners, built a modern state which has become an endless source of start-up companies and approved patents, must continue striving to better the world through science and technology.

Peace – Peace is mentioned more in Jewish scripture than any other concept. God himself is described as “He who makes peace in his high places and shall make peace for us”. Peace is not merely a practical or diplomatic solution to guarantee the security and prosperity of the Jewish people; it is a Jewish and universal moral obligation. Peace in the eyes of the Jewish tradition is not just a matter of life and death, but it is a matter of moral life and immoral life. As one strives not only to live but to live well, it is our duty to try not just to exist but to live rightly, morally. The difference between war and peace in our tradition is not just a physical difference but a spiritual one, as it is said “not by power nor by strength but by spirit.”

Our legacy – morality, knowledge and peace – should be our agenda for today. This vision shall guide us, encourage us in difficult times, so that we may never despair in the trials which we will encounter. And so, with an eye on the horizon, let us join forces to tackle today’s demands – building a just society, ensuring the safety of our citizens, encouraging scientific research and development. We have overcome obstacles many a time. With courage and determination, we shall not lose hope and will face these challenges head on. Dissatisfaction has led us thus far and I am fully confident that it will carry us to new heights in the never-ending quest for Tikkun Olam.

This essay is from The Peoplehood Papers, volume 9 – The Collective Jewish Conversation: Its Role, Purpose and Place in the 21st Century - published by the Center for Jewish Peoplehood Education.

Who is a Jew? Peoplehood Versus Religion

If you follow my blog, you know I have been hot on the idea of Jewish Peoplehood since the conference a bunch of us in the Leadership Institute helped Oranim College conduct last February. This is seemed to me to be a brilliant (re-)statement on the overall topic by Avraham Infeld that ran today in eJewishPhilanthopy.com. 

 

I think the point he makes about how we have re-learn who we are is spot on. When German-Americans were facing accusations of disloyalty during WWI (and then the Japanese-Americans in WWII and then the Communists and Socialists after that), it made a lot of sense to tone down the peoplehood and raise the volume on the religious identity. Infeld suggests - and I agree - that the time has come (and came some time ago) to reset the equalizer (ancient stereo reference) and turn up the peoplehood volume.

 

Avraham Infeld is President Emeritus of Hillel International, Chairman of the Board of the Hillels of Israel, consultant on tikkun olam to the Reut Institute, President of IsraelWays, and well-known educator and speaker. He lives in Jerusalem and shares four children and 15 grandchildren with his wife, Ellen, who is originally from New Jersey.

 

Posted on September 4, 2012 Written by eJP 7 Comments

by Avraham Infeld

I’ll begin with a story. A few weeks ago, eJewish Philanthropy ran on its front page a quote: “Being Jewish is defined by membership in the People and not by religion.”

It was attributed to me.

I confess: Guilty, as charged. I said that and I stand by it.
Soon afterwards my phone rang. It was a well-known charedi rabbi who was less than pleased. “How dare you wear a kippa and say something like that? Who do you think you are making a statement like that?” he blasted me.


I told the rabbi that I would be happy to meet with him and talk it over in person, but since we were on the phone anyway, I had a halachic question for him.

You see, every morning I daven on my porch and my next door neighbor, who happens to not be Jewish, sees me praying and it got him thinking. One day he came to me with an unusual request. He wondered whether I would go with him to buy tfillin and help him wrap his arm so that he could pray in the morning, too.

“So, rabbi,” I asked, “what should I tell him?”

“You’re not allowed to, of course!” the rabbi responded.

“Why not?” I asked, innocently.

“Why not?” he repeated my question. “Because he is not a member of the Jewish people, that’s why!”

It was music to my ears.

“Rabbi, did you hear what you just said?”

There was a pause and then he sheepishly admitted that maybe I was right. That just maybe, it is membership in a People that defines whether you are a Jew or not.

Here’s the part where I confess that the non-Jewish neighbor with tfillin-envy never happened, but this scenario came to me during my conversation with the rabbi to illustrate my deep conviction that everything goes back to Peoplehood.

In other words, this concept of Peoplehood that is so fashionable these days, wasn’t invented by Mordecai Kapalan in the 20th century. It is, in fact, the oldest phrase in Jewish history. We were always known as am Israel, the People of Israel. Even Pharaoh in Egypt spoke about the Jews as an am, as a People.

And yet, to my mind, the most serious danger facing the Jewish people today is that Jews of all kinds have forgotten that word: People.

We are not a religion and we’ve never been a religion. Judaism is the culture of the Jewish people. It bases itself entirely on the covenant between a People and God Almighty – not between an individual and God.

And yet, we are losing more and more Jews because fewer and fewer Jews recognize the fact that we are a People. That is why so many organizations and educators have awakened this very word that we should have never have lost in the first place – to carry us back to our roots.

But before we examine how it is that we are a People over a religion, we must first ask ourselves, how we lost this identity in the first place?

If there is anything about which Jews have been in agreement throughout the generations, it was the understanding of what it meant to be a Jew.

Up until great emancipation in the beginning of the 19th century, being a Jew meant being a member of a particular People. Once upon a time we were slaves in Egypt and when we left Egypt and came to Mt. Sinai to meet the creator, we signed a covenant with him by which we agreed that we would be his People and he would be our God; he would take care of us and give us rain in the right season and take care of our land and we would keep His commandments.

I know of no Jewish philosopher before the emancipation who understood being Jewish as anything other than this covenant of Peoplehood.

But back to the covenant itself. It turns out that God kept his side of the bargain, but we sinned and because of our sins, we were scattered among the nations of the earth. This is why for thousand of years every Jew understood inherently that our role in life was to keep ourselves distinct as a People, which was why Jews lived in ghettos. It was there that we could more easily keep God’s commandments. It was there that we hoped and prayed that God would forgive us and bring us to back to the land of Israel. Then around 250 years ago, along comes modernity, and with it, modern nationalism, and with that, modern liberalism and suddenly, Jews are faced with the opportunity to leave the ghetto and in order to do so, many of them have to change their understanding of what it means to be a Jew.

Some simply stopped being Jewish.

The charedim among us became more ghettoized.

But the mass of Jews accepted two new issues of what it meant to be Jewish. One is that Judaism is a religion, which most of the Western world still believes today, and the second is that Jews are a nation, which is a product of Zionism.

For many who left the ghetto eager to become assimilated, they adhered to one non-written rule: We can act like them, but we can’t accept their God. From that day on, Judaism became a religion.
For the Zionists, the manifesto became: We are a nation.

The American Jews declared: We are a religion.

And so it was that the basic idea of who we are started getting lost. All Mordecai Kaplan did was try to reawaken the oldest idea of what it means to be a Jew – that Judaism is a culture of that particular people.

When I was President of Hillel International, I used to travel around the Jewish world meeting with young students. I always carried a chart with me that was divided into three columns. The top line listed: apples, oranges, bananas. Down the side read: lettuce, tomatoes, cucumber. A final line that asked the students to fill in the blanks: Jew, it listed, and then two blank spots. In other words, What is to a Jew as an apple is to an orange?

In the USA, over 200,000 responses were unanimous: Jew, Christian, Muslim.

What does that say? Judaism is a religion.

But from the over 40,000 responses from Israelis, not one said Jew, Christian, Muslim. Instead they said Arab or Italian or American. In other words, for them, Judaism is a nationality.

When it came to the Russian Jews, 10,000 responded this way: Jew, non-Jewish is a Russian?

What does this all tell us? I’ll tell you what this tells us: the Jewish people are totally confused about our identity!

So now we see organizations, like the former UJA, making statements like, “We are one.” We are one what? We are one hell of a mess, that’s what we are!

Therefore, the time is ripe to remind the Jews that we are first and foremost a People. Let is remember what Ruth, the first convert to Judaism, the great-grandmother of King David, the forerunner to the messiah for both Jews and Christians once said, “Your people shall be my people and your God is my God.”

The order is not accidental. If I want to become Christian I would say, “Your God is my God,” but when it comes to Judaism, I cannot first say, “Your God is my God” until I say, “Your people is my people.”

It is not that I am anti-religions. I am an observant Jew. But I am bound to the commandments only because I am a member of a People. The moment you define Judaism as a religion, the first thing that happens is you create religions denominations. Where was Reform, even Orthodox Judaism 700 years ago? They did not exist because we did not define ourselves as a religion.

Also, if Judaism were only a religion, what right would Jews have to their own state? No other religion has a state.

We are only perpetuating confusion by not educating our children that they are members of a People.

Only when we understand Judaism in the context of Peoplehood can we begin to understand what it means to be a Jew. And only when we see ourselves as part of a People will Judaism unite – instead of divide – us.

Without Peoplehood what would Israelis have in common with Jews in the Diaspora?

The time is now to teach our children that Judaism is the culture of the Jewish people. The State of Israel is the homeland of the Jewish People and all the organizations that are supposed to serve the Jewish people should put up front and center the message of Jewish Peoplehood.

That is why I have become a fanatic about teaching about the Jewish People.

If you want to know the truth, I hate the word Peoplehood. It is confusing. I want to teach about am Israel. I want to create a sense of belonging in every Jew to the Jewish People. How do you interpret the culture of Jewish Peoplehood into your life?

The mission of Jewish leaders in the 21st century should therefore be how to ensure the continued, significant renaissance of the Jewish people, ensuring a sense of belonging by every Jew to his people, its heritage, its values, its State, and its dreams and aspirations to work as Jews to make this a better world for all.

How Do We Talk to Our Children About Israel?

File under Peoplehood
It has been too long since I posted. And it will be a little bit longer. In the meantime, two of my favorite sources came together today as eJewish Philanthopy posted the latest from Robbie Gringras. Robbie is - as always - pushing us us to think deeply about how we teach and explore the relationship between being Jewish and the state of Israel.

Andi Arnovitz, Dress of the Unfaithful Wife (left), 2009,
Japanese rice paper, hair, dirt and film, 110x46x13, collection of the artist;
Coat of the chained woman (detail, right)

My wonderful daughter had her Bat Mitzvah recently. She sang beautifully from the Torah, built an amazing model of her “Personal Tabernacle” inspired by the portion, and took part in a lovely service she had helped to shape. I am overjoyed that my daughter’s experience of Judaism has been of a wise and deep tradition, fantastic stories, warm Friday nights, and inclusivity for both genders.

It wasn’t until we went with her to an exhibition on Jewish Feminist art at Ein Harod Museum that we came across a different aspect of Judaism. We walked around an exhibition created by furious female artists. Laws of niddah, modesty, and exclusion were beautifully screamed at, ridiculed, and mourned through video, photography, installation, sculpture and embroidery. From the wedding dress decorated with the hair shorn from the bride, to the photo of the disembodied hand holding a JNF box thrust through the curtain of the women’s section, there was some strong and strikingly painful work there. Yet although my daughter must be the most Jewishly knowledgeable of all her friends, I needed to explain every single reference to her.

She had had literally no idea of how aspects of Jewish tradition can be cruel to or disdainful of women.
This is because we had never taught her about them, and she’d never come across them until this exhibition. We knew instinctively that if we had exposed her to the anti-feminist narrative of Judaism at an early age she would have emerged knowledgeable about yet emotionally distant from Judaism. We didn’t want that for our kid.

I’m left reflecting on these ideological choices when thinking about Israel education for our kids. Because you see the thing is that my wife and I have absolutely no regrets at constructing “rose-tinted spectacles” for our child’s experience of Judaism. Our choice to induct our daughter into Judaism was not related to the moral rights or wrongs of the entirety of the tradition. We wanted for Judaism to be a part of who she is.
I believe we need to take the same choices with our young children with regards Israel. Prior to and irrespective of our attitudes to Israeli policies and politics, we need to make an ideological choice. Is Israel important to a Jew, or not?

As any thoughtful Israel-engaged Jew can attest, growing up with a deep connection to Israel does not have to lead one to love everything about Israel. The fact that my kid was not just surprised but also deeply concerned by much of what she learned at the Jewish Feminist exhibition shows that one can be brought up to identify with a tradition, a people, a place, and still continue to develop a moral stance that might be at odds with elements of that tradition.

Bringing up our children to “love Israel” should not mean we are brainwashing them or serving evil reactionary interests. Sometimes I fear that too much superficial education has given love and commitment a bad name. A knee-jerk rejection of “teaching to love Israel” is – I would suggest – mainly a response to the extent to which such a concept has been shorn of its depth. Love is crucial, but it’s not simple.

We need our children to be knowledgeable and wise enough to be able to question what they have received, and at the same time we need them connected enough to care. Their commitment will be inherited from that of their parents – hence the necessity for us as parents and future parents to make that first ideological decision that Israel is important to us and to our children.

What would an education look like that seeks to establish a commitment that is strong and passionate but not blind or paralyzed? How might we cultivate the roots of critical loyalty in our young?

We at Makom would advocate for two approaches. We would take care to give pre-teens what we might call the “philosophical training” for them to embrace complexity, “and we would give them a framework of “spiraling questions.

Embracing Complexity
Rather than simplifying issues for a little kid to grasp, we should encourage them to grapple with the complexities of simple situations. For example, at the age of five, issues of “Hugging and Wrestling with Israel” are tough! But questions such as “has your best friend ever done something you thought was the wrong thing to do?” fit right in to their lives. Follow up questions can go further: Did you tell your friend they had done wrong? Did you tell them in private or in public? Are you still friends despite the wrong-doing? Rather offering a simplistic explanation of Israel’s Separation Barrier, we might ask where there are fences in our children’s lives? (House? School?) What are the advantages and disadvantages of fences? Do good fences make good neighbors or deepen divides? Who decides where to put a fence, and (why?). Our “Car Pool Conversations” about Israel are freely downloadable here.

These are the kinds of conversations that can help our kids develop a familiarity with complex moral issues, and build a suitable vocabulary to begin to address them when they arise. In this way our children learn that complexity and “messiness” (Israeli characteristics if ever there were!) can be fascinating and not frightening.

Spiraling questions
At Makom we would suggest that the moral and political issues of Israel emerge from four key values expressed in the Hatikvah anthem: To Be A Free (Jewish) People In Our Land. What does it mean and what does it take to survive (To Be)? What does it mean and what does it take to be free? What does it mean and what does it take to be connected to the Jewish People? And what does it mean and what does it take to be In Our Land?

These four questions underlie every headline we ever read about Israel, and they are four questions that we can ask and explore at every age. As little kids our questions about being Jewish and connected to other Jews will yield different answers from those we may reach today. Likewise the expansion of our understanding of freedom – its limitations and responsibilities – will grow with the years. But the more we empower our children to engage with these four “pillars of Zionism”, the more we enable them to connect to, critique, and affirm Israel at every stage of their lives.

All the above opinions have been developed and inspired by my work with Makom, and consultations with Dr. Jen Glaser who first introduced me to the teachings of Vygotsky.

Robbie Gringras is Artist-in-Residence at Makom, a partnership of Jewish communities around the world and the Jewish Agency.

The Torah and all Judaism are being threatened...by an 8 year old girl. Really?

I hope that you were as outraged as I was at the story of  Naama Margolese, aged 8. She and her family are olim to Israel. They are modern Orthodox, but apparently her attire was not modest enough for the Haredim in their hometown of Bet Shemesh. At the URJ Biennial two weeks ago, I heard Ehud Barak, Barack Obama and Eric Yoffie all talk about the importance of Israel being a Democratic Jewish state. That is a hard enough concept. Now introduce haredim acting like drunks at a ball game (baseball, college football, British soccer - choose your favorite hooligan) toward a little girl who just wants to go to school and you have a recipe for disaster. BTW - she is covered from wrists to ankles! And she is just a little girl.

I read about her story in the New York Times and almost choked on my breakfast this morning. Dan Brown - who many of us know as eJewish Philanthropy posted two videos which we all need to see. I have posted them below.

When the last secular Jew "left" the old city - a good friend of my family - there was no outcry. Jerusalem - the most beautiful city in the world - is rapidly becoming Haredi. That isn't enough. Witness the orthodox soldiers who walked out of a military ceremony because women soldiers were singing. Their rabbi suggested a firing squad was preferable to listening! (Forward Sisterhood blog).

It is time for Jews everywhere to demand that Israel be a place for all Jews - women and men, straight and gay, Dati, Haredi, Progressive, Masorti and secular - not just for those who see the world a certain way. How can we be a light to the nations if we can't even see each other in broad daylight without blowing a gasket?

One of the people in the first video below talks about how this little girl is a shanda (shame). There is a yididsh expression: A shanda fur die goyim. It refers to a shame that makes Jews look bad to non-Jews. How long before the media starts comparing Halakhah (Jewish law) with Sharia law? How long after that does Judaism get stereotyped as just another extremist, fundamentalist whacked out cult? Really people? Worry about your tzniut (modesty) and let others take care of theirs!

The Continuing Haredization of Israel

December 28, 2011 by eJP 

“We have to act now before Beit Shemesh becomes the next Iran.” (from JPost ).
Israel’s Channel 2 documentary on intimidation of schoolgirls in Beit Shemesh is causing a media fury in Israel, and from what we hear in the U.S. too.


Last night, thousands attended a rally to protest the actions of this vocal minority and to force the authorities to act.

Following, is a speech delivered last night by Hadassa Margolese, the mother of 7 year old Naama Margolese, portrayed in the above video.

When Tweeting Depletes: How Social Media Can Disconnect Us

The conversation continues courtesy of eJewishPhilanthropy (What? You still don;t subscribe? Shame!). Here I am, Mr. Digital Oleh, agreeing that digital is not the only solution. Maybe not even the best solution. Like a knife or a drill, it is a tool. We need to learn how to use it well and when to put it back in the virtual tool box and use other tools. Discuss...

When Tweeting Depletes:
How Social Media Can Disconnect Us

November 11, 2011

by Ami Hersh and Leor Shtull Leber

As people who barely remember a time before the Internet and who use Facebook (too) often to stay in touch with friends from around the world, we are not ignorant of the power of social media and technology in connecting people and ideas. However, we question the direction we are taking when we rely too heavily on technology and we fear the authenticity of our relationships when they are based on “@s” and “#s”

We admit we are guilty too. Once we were sitting around a table with friends, each of us on our own laptop. Somebody walked in and asked if he could join and do homework with us, and we awkwardly apologized that we were actually in a meeting – it just so happened that our meeting involved us all sitting in a circle in silence working collaboratively on the same Google doc.

Still, we use the word “guilty” because of the value of personal relationships with which we were raised. We both recently attended the JFNA General Assembly in Denver and were shocked to see the technology culture present and the (over)use of smartphones during sessions. We were encouraged to play with our phones instead of focusing on the speakers. People barely looked up – a great success according to the “Tweet! Tweet! Tweet!” message of the conference. What happened to turning off your phone for a lecture? Further, one of the winning innovative ideas at the Jewish Futures Conference called for the elimination of meetings: young people don’t want to waste their time meeting in person when smart phones can do the job.

Well, we are young people who have smart phones. We still cherish the face to face time of meetings in person – and look forward to disconnecting by turning off our phones during those meeting. Email and social media are important and effective tools, but we must be conscious of overuse and of replacing genuine in-person relationships, both when we are distant and even when we are together in the same room, by tweeting instead of talking.

As it says in Mishlei 27:19, “As water reflects face to face, so the heart of man to man.” The beauty of interpersonal relationships is the ability to look into the eyes of another human being and connect deeply with them through conversation and expression. As you stare into the eyes of another human being created b’tzelem Elohim, in the image of God, you are able to let their souls reflect and interact with your own. The whole world can open up before your eyes. Social media is spectacular, important, and quite useful when utilized in its proper time and place. Let us not however allow the over-presence of social media to dilute our in-person enduring relationships.

Ami Hersh is a senior rabbinical student at the Jewish Theological Seminary and the assistant director of Camp Ramah in Nyack. He can be reached at Ami@campramah.org

Leor Shtull Leber is a senior at Brown University concentrating in Cognitive Science and a Student Representative on the Brown RISD Hillel Board of Trustees. She can be reached at leor.shtull.leber@gmail.com

Reflections on our Jewish Digital Future

This is a comment on a cross-post of cross-post. It is appropriate in light of the content. eJewishPhilanthropy posted an abridgement of a posting on the Project InCite blog by Lily Lozovsky.The image at right will make sense further down!

Reflections on our Jewish Digital Future Right now, we are living through a fundamental shift in the structure of our society. Digital media and portable connective devices are transforming our world by eliminating the transaction costs that once acted as barriers to offline activism.

… Our digital tools are stretching the limits of human potential, expanding the capacity of the individual and the collective to affect scalable, rapid change in our communities.

… Jewish institutions cannot afford to carry out their missions on the ground without simultaneously engaging with thought leaders and activists in “cyber space”. If we are doing a phenomenal job, our success will be reinforced and extended by the community online. If we are not, well, there is cause to worry.

Online, the authenticity of an organization’s impact and relationships is king. We have entered what I like to think of as the ultimate audit – of individuals, businesses and institutions. We are no longer simply what we say we are. Rather, we are the sum of our searchable reputation; ratings, followers and reviews that tell others the truth about what we have to offer. This is both powerful and frightening.

The critical mass of people trafficking across the web creates a filter beyond anything that a lone editor or institution could guarantee. If we are ineffective or irrelevant, if we are not part of the conversation, or fail to deliver on the claim that we are making – people in our networks will know. They will talk. They will tweet. The internet has empowered people with a voice.

And they are speaking up whether institutions give them the microphone or not.

The organizations that we care about cannot continue addressing the internet as another place to post their brochures. It is time to change our metaphors. We need to see social media as a networking event or a Kiddush luncheon, one that we cannot afford to miss, even if we arrive on Jewish time. 

I am the guy who keeps talking about not tossing the synagogue baby out with the analog bathwater. (Wow. That is a hideously stretched metaphor. You know what I mean, yes?) Some would expect me to refute Lily or in some way try to lessen the impact of what she has said.

Not going to happen.

She nailed it in one. Nothing she says suggests shuttering the shul or closing the JCC or making the community all virtual all the time. She talks about how essential it is that our institutions learn to occupy the space in 2.0 rather than a 1.0 manner. 

I look at my synagogue web site and see that it is web 1.0 - the read only web. We are not interactive. It is a fine place for members to catch up. It serves as a great way for prospective members to begin to get to know us. Many people have told us how helpful it was in their decision to join. But it does little to bring our members together other than telling them when to meet in real time. Most synagogue pages are the same. We are working on this. I hope everyone else is too.

We have had some success in building community online using resources other than the web page. Facebook has really begin to be useful. One of our rabbis invited me to work with her in establishing a temple Facebook group. We have 243 members of the group and we have reached the point where members are doing most of the posting and they are having conversations about lots of things. Not just about events at the temple, but about getting together to do things with one another or with their children. One of our teachers, who grew up in our synagogue noticed something interesting on a library book Date Due card:

"Today at Sunday school one of my kindergarteners took this book out. I started filling out the information and I read up the list to find Mallory Gibson who was 7 years old (back in 2000) when she took the book out. I was a Madrakah in her class when I was in high school and she was in kindergarten, I taught her when she was in Kitha Chet (8th grade), and now she's graduating high school. Makes me feel old! Also, Todd Markley, who is a Rabbi now, from the temple, and is well known across the east coast also took this very same book out. He took it out in 1983! History in our own temple! :-p"

She snapped the picture at the top of this posting and posted it to the Facebook Group. The  conversation at right then ensued. Heidi is a parent in our school and came to our community somewhat recently. Claire is long-term member who has adult children and grandchildren. She has served on our board and is part of a team of volunteers that makes our library work for our members.

So the technology has allowed us to bridge generations and bring people together. A similar conversation about a family making Shabbat on vacation and another member who posted daily pictures and commentary from the congregational trip to Israel last month.

So I agree with Lily. We (Jewish institutions) need to get MUCH better at embracing and using the available means to bring our people together, both digitally and in analog. It is both/and, not either/or. Lot's more work. But let's face it, no one went into Jewish education to avoid work.


Let's build something together!

Cross-posted to Davar Acher

Purposeful and Passionate: Synagogues in the Age of Facebook

This was posted on Jvillage Network, which builds and hosts websites for Jewish organizations, and helps them use technology to deepen connections between members and the institution and attract new members as well. I have recently started following their blog, after hearing about from eJewish Philanthropy (who else?). .I think Samets presents the challenge to our congregations in a well-focused manner. How do we respond? - Ira

Synagogues lagging behind cultural change is nothing new. In fact, there are those who would say synagogues should operate from a thoughtful, process-driven perspective and adopt change slowly. In essence I would agree with that. The challenge is all in the balance.

Synagogues must be able to respond to a rapidly changing culture, while keeping themselves grounded in their mission. Not an easy task, yet we have always found a way to enhance our religious experience through the current culture of our times.

As Jews we must keep our attention focused forward - through the windshield and the dramatic changing landscape ahead. Of course, we must also be alert to the view in the rear view mirror - what we are leaving behind and what is gaining ground.

This dual outlook is what should drive us as individual Jews, just as it drives the Googles, Facebooks, Intels (all with Jewish inside), and even the State of Israel.

Synagogues have the same opportunity of using technology to build a bridge between the synagogue experience and today’s culture. Technology needs to be an outward- looking tool for greater connectedness for the community.

While there are a number of creative synagogues doing remarkable outreach and engaging more members, too few synagogues have been able to emulate their example and create an operational model that will lead them and their communities to a stronger future.

Change happens when leaders intentionally and constructively work toward a better future. Our synagogues need a modern Abraham or Moses - intentional leaders with vision and the passion to lead a movement.

Technology is only a tool. And when used to its maximum benefit, it is a tool that enhances our purpose, our mission, and our movement.

What is your purpose? What is your synagogues' purpose? Where is our passion?

What holds us together as a people, as a religion, is thousands of years old. Abraham, Rebecca, Isaac, Sarah, Moses, Ramban, Golda Meir -- each has served as a powerful connector to our Jewish roots and our religious traditions. Our challenge is to use our rich history of purposeful leadership to regain the strength and focus for our individual communities and create meaningful purpose for our lives today.

American society is constantly changing and that change has impacted our Jewish culture; yet our Jewish foundation remains firm. While our families are spread around the world, less rooted in one cohesive community, we are challenged to create a wholly new Jewish community based on the realities of our world today.

We need to understand today’s 4 P’s for synagogue prosperity, in order to reclaim our Jewish movement in today’s American culture.

• Purpose – the higher goal, the higher calling that resonates
• Passion – in any movement it takes firebrands to influence
• People – those we want to join with us
• Projects – purposeful doing brings people together

Purpose, Passion, People, Projects – the rest is all detail.

This is the time of year when synagogues have an opportunity to start fresh. The first step out of the gate for thinking fresh is to form a strategic planning task force that, with a clear focus and effective leadership, can help the synagogue better understand the community's passions and create a movement in support of them.

Strategic planning work is more about the process than it is about the outcome. Working together as a community, learning, listening to understand what others want and value, and then ultimately arriving at a common goal is key to successful community building and successful movement creation.

• Re-identify your purpose.
• Support it with a passionate commitment.
• Focus it outward toward the people most interested in being drawn toward the purpose.
• Then create projects that will drive action, and more people toward you purpose.
• The outcome - Synagogue well-being.

And through the process you will find out the power of the potential of connectedness in the community, in the synagogue and online.

Yoram Samets, the author is the Founder of Jvillage Network. He is also a frequent writer and blogger on using digital technology to grow membership and engage and build Jewish community.

Lessons from J. Crew

Another fantastic piece brought to us by eJewish Philanthropy. I especially love it when someone brings a lesson from the world and figures out how to use it as a lens for what we do - without telling us just to be more like business. That would be overly simplistic and fit as well as I would in jeggings. Not a pretty picture! Enjoy. 

October 4, 2010 by Gail Hyman  

I read with great interest this past Sunday, October 3, 2010, The New York Times article, “Buy My Stuff – and Theirs, Too” by Joshua Brustein, that we in the Jewish community need to consider. The gist of the article is how J. Crew, one of the most successful online and in-store space clothing retailers, has determined that “friending” other purveyors’ goods makes great business sense for them and their customers. This is befriending – no, it’s actually community-building – taken to the max. J. Crew determined that surrounding its products with those of other fashion-related businesses, would create a more potent marketing picture for its consumers to consider and ultimately purchase that if they simply went the traditional route of merchandising their own goods.

If J. Crew has determined that offering its customers a fashion statement built on their clothing as well as related items from other retailers (think J. Crew sweater, slacks, scarf with someone else’s umbrella, hat, sports gear, healthy transportation and flavored vitamin water), you can see the potential opportunity J. Crew is leveraging to connect with consumers in a much more holistic way.

If you are a JCC, a federation, a synagogue, think about how you position yourselves to be a friendly source to those you wish to engage. In this new world of social media, where word of mouth and relationships trump any outright marketing ploy, take a lesson from J. Crew and start linking your efforts to relevant community partners … a federation appeal linked to the needs of the local synagogue education program, or the home for the elderly, or how the interests of the local JCC align with those of young families who choose to purchase “green products”, participate in organic food coops, give to the needy at their local food bank …

Successful marketing today is more and more about building both a full picture of the consumer’s life as they envision it and creating a network of authentic advocates who, without prompting or artifice, will tweet or “friend” you and offer their friends a trusted reason to buy into it. What peers say to each other about the total life experience and any given commodity that supports it, be it day school education or synagogue membership, trumps any paid advertisement or direct mail pitch. If you want to be valued for your service or product to the Jewish community, you have to ask yourself, “What are you are doing to build and nurture that community and its belief in you and your product?”

Marketing is quickly moving from traditional advertising and promotion to the more personal and trusted world of the social media world where friends honestly recommend a lifestyle and the product or service that feeds it. It is a world where individual endorsement says as much about the endorser and their commitment to a specific community as it does about the product or service they recommend.

If you want to be viewed as a contributor to that community, you have to be part of its maintenance. As Sarah Hofstetter, senior vice president for emerging media and brand strategy at 360i, a digital advertising agency said in The New York Times article, “This is a conversation, not a one-night stand. If you are in this community, make sure you are contributing to the maintenance of that community.”

For those of us in the Jewish community, the J. Crew story should suggest it is time for greater collaboration; for looking at all our “product” offerings from the more holistic perspective of how our consumers experience Jewish life. It is not about “my organization versus yours”. Rather, it is about community … where we each fit and how we all fit together to create a more powerful Jewish experience for every consumer of Jewish life … a little synagogue, a little JCC, a little social activism, a little education … put them all together for a full Jewish experience and each of us may find more buyers than if we had sold our wares separately.

Gail Hyman is a marketing and communications professional who currently focuses her practice, Gail Hyman Consulting, on assisting Jewish nonprofit organizations increase their ranks of supporters and better leverage their communications in the Web 2.0 environment. Gail is a regular contributor to eJewish Philanthropy.

The Young American Jewish Elite

This ran in eJewish Philanthropy.com - one of the great sources of Jewish ideas and information. It raises some very interesting ideas, and I think it tells us something about where we should be going in teaching the next generation of leaders. What do you think?

September 14, 2010 by eJP  

by Matthew Ackerman

It is (or should be) a truism of media and academic culture that what deserves the least attention often gets the most of it. In “Good to Great,” the obsessively researched management book, Jim Collins aimed to find companies who had demonstrated consistently superior performance relative to their peers for at least 15 years. He came up with a list of 11 companies, every one of which – companies like Walgreens and Kimberly-Clark, a paper company – was decidedly un-sexy. Even more telling, they were all led by extraordinarily effective leaders who had received far less media attention than their less successful peers.

So, too, of course with much of the Jewish world, a significant segment of which has been obsessed in the last decade with identifying and understanding younger Jews. From the American side this obsession grew out of Jewish population studies conducted in 1990 and 2000-2001, which revealed for many Jewish leaders what they should have known long before: that many young American Jews were alienated from Jewish life, which meant they were increasingly marrying non-Jews, which meant the Jewish population was stagnating or even shrinking. Of late Israelis have become no less concerned in this regard, as they see their country’s international standing sinking ever lower and point the finger, at least in part, on young American Jews less committed to Israel’s security.

This led to the commissioning of many studies on young American Jews as the established community sought to understand what had gone wrong. A revealing interview about this work with Steven Cohen, a professor at Hebrew Union College in New York who has written many of the most important studies of this kind, was published recently by the Jerusalem Center for Public Affairs.

These Jews, Cohen says, are “alienated,” don’t feel comfortable around “upper-middle-class, in-married, middle-aged, family people,” and dislike distinctions being drawn between the Jewish and the non-Jewish. Israel is, at best, a place to support if it meets standards of “tolerance,”“human rights,” and “women’s rights” that it is supposedly lacking in. For these Jews, to even define oneself as “pro-Israel” is to buy into the “sometimes immoral policies of the Israeli government.” (Then again, any label is supposedly anathema for this set.) Jay Michaelson, a bellwether of this kind of thinking, recently went so far as to propose that support for Israel is in direct conflict with American Jewish identity.

The crucial question, though, is who exactly Steven Cohen is talking about. In his interview with the JCPA, several times Cohen obliquely noted that his comments were limited to the “non-Orthodox.” He was more explicit in this regard in a 2006 study he wrote on intermarriage, limiting his work and conclusions only to non-Orthodox Jews. So one important thing we know about these Jews is that they are not Orthodox.
The other important thing about the young Jews Cohen focuses on is that they hail from a strong web of Jewish connections. They are fluent in traditional religious practice and familiar with Gemara and other mainstays of Jewish tradition. Despite their aversion to supporting Israel, many have nevertheless spent significant time there and know Hebrew. And they all have lots of friends with similar backgrounds. (None of these traits are odd for people with an Orthodox background. And pushed as far to the “left” as it will reasonably go, the Orthodox label comfortably contains within it many people as conversant in the secular world as the religious.)

The last important thing about them, which again can easily be seen in Cohen’s casual references in the JCPA interview to the havruta movement of the 1960’s and 1970’s and “social justice,” is that they define themselves as a protest against the mainstream, which is both bereft of meaning and corrupt.
So in effect we are looking at a cohort of American Jews under 40 who define themselves against the Jewish mainstream and do not call themselves Orthodox (no labels, remember) yet have the experiences and knowledge of their peers who do. An unusual and small group that Cohen considers an “elite.” And they can be forgiven to a certain extent for thinking of themselves in similar terms, as they have been showered with fellowships, awards, and other euphemisms for money by a Jewish establishment desperate for their attention.

Left entirely unasked is whether or not any of it is worth it. Even the most successful of their generously supported endeavors, places like Yeshivat Hadar, cater almost entirely to the small group of people like themselves who are well-versed in Jewish life but yet cannot bring themselves to rub shoulders with all those annoying middle-aged people and their children. Or commit themselves to substantive support for Israel, the largest collection of Jews in the world and the first independent Jewish polity in 2,000 years (located in the same place as the polities that preceded it, with even the same capital city) that finds itself under increasing assault from an international campaign determined to cast it as fundamentally illegitimate.

If this is an elite, it is a strange one. It shares little in common with the Jews it will supposedly lead who, in any case, it refuses to take responsibility for leading. It explicitly defines itself in opposition to the center of the Jewish community (which nevertheless goes on shoveling it money). And it sees avoidance of the most frightening and important issues affecting the Jewish people as a matter of high principle.

When the story, in some distant future, of our Jewish current is written, one thing we can be near certain of is that these types of leaders will not feature largely within it. For now, it is long past time to look elsewhere for the kind of leadership American Jews need.

Matthew Ackerman is an analyst with The David Project.